Jessica Alba is already a force to be reckoned with in the beauty industry with her brand The Honest Company, and now the 35-year-old can celebrate another milestone in her ever-growing empire. The American star has delighted her legions of fans with the news that her Honest Beauty range will now include a range of haircare products, which she has been working on "for years".
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Jessica Alba has launched a haircare range as part of her Honest Beauty line
The Into the Blue took to Instagram to make the exciting announcement, posting a stunning photo of herself with her brunette tresses in striking, voluminous curls. "It's a big day for @honest_beauty – Haircare is here!" she wrote in the caption to her 8.5 million followers. "We've been working on this line for years. Breakthrough botanicals + pro hair formulas. I know you're going to love it as much as I do! Link in bio! #honestbeauty."
In a separate post she gave fans a first glimpse at the new range of products, which includes everything from shampoos and conditioners to sea salt spray.
The actress launched the Honest Company in 2012
She wrote: "Heads up, beauties! Our pro line features breakthrough botanicals – think coconut juice, white tea and algae extracts – and advanced formulations that are made with clean ingredients that work. #Repost @honest_beauty."
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Jessica first launched the Honest Company in 2012, to include a wide range of products including everything from bath and body products to diapers and cleaning tools, with Honest Beauty marking the label's first foray into the world of beauty.
The star rocked various hairstyles to celebrate the launch of the range
In 2015, the company faced a lawsuit after a consumer claimed the brand had been "deceptively and misleadingly" labelling its products as "natural", but Jessica vehemently dismissed the claims as "baseless and without merit" in a statement released via Pret-a-Reporter.
The star also took the opportunity to explain why she had initially launched the Honest Company, and its commitment to using "natural ingredients".
Jessica is often hailed as a beauty guru by her fans
"Seven years ago, when I was pregnant with my first daughter, I was frustrated by the lack of healthy and safe product options for me and my new family," she wrote. "In fact, prior to launching The Honest Company, I began lobbying Congress to require that ingredients used in everyday products are tested for safety prior to entry into the marketplace.
"I started The Honest Company to develop safe and effective products not just for my children, but for families everywhere," she continued. "I am very proud that we have built this company into an industry leader focused on using natural ingredients and developing products that people love.