Gemma Atkinson reveals her 'incredible' hair transformation

The Strictly Come Dancing often experiments with her looks

Gemma Atkinson has gone even blonder – and she couldn’t wait to show her new look to her fans on social media! The Strictly Come Dancing star appeared on Gethin Jones' Instagram Stories on Tuesday in a behind-the-scenes video in the Hits Radio studios, and seemed a little distracted by her new look, which made it hard for her to concentrate on planning their upcoming show. "What do you think we should do on the show today then Gem," her co-star Mike Toolan asked, to which she replied: "I think my new hair looks incredible. What do you think? Look at it, it's so blonde." Sporting oversized sunglasses, Gemma then comically tilted back her head to showcase her hair to the camera. "I just look flawless all the time," she added, causing Gethin and Mike to start laughing.

Gemma Atkinson has dyed her hair blonder

RELATED: Gemma Atkinson shows off hair transformation with a fringe

The former Emmerdale star often enjoys experimenting with her hairstyle, and over the years has tried out everything from a pixie haircut to a choppy layers. Back in April, Gemma decided to change things up after spontaneously getting a fringe cut. "I've got a fringe. I just randomly cut a fringe on a Sunday. I went for dinner, and came out with a fringe," the actress told her fans on social media. Luckily for Gemma, her best friend is a hairdresser at Salon Sloane in London, where she went for the chop.

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Gemma has grown up in the public eye since she was a teenager, having shot to fame at the age of 16 playing Lisa Hunter in Hollyoaks. And over this time, she has admitted that she has grown in confidence, and now feels happier than ever with herself. A keen advocate for healthy eating and keeping fit Gemma has even written a fitness and exercise book to help fans achieve their body goals, which is set to be released later in the year. The star said that she has put her confidence down to regular training and eating the right kinds of foods.

MORE: Gemma Atkinson's bikini body gives her fans serious envy

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