Sportswear giant Puma is the latest brand to get the MAC Cosmetics treatment for a special collection. The New York-based make-up label is known for teaming with a whole host of famous names on limited-edition collections, working with everyone from Lorde to Muppets star Miss Piggy in the past. MAC is also big on partnering up with fashion houses and counts Prabal Gurung, Giambattista Valli, and Alexander McQueen as past collaborators.
Now, it's Puma's turn to team with the cosmetics company. "Your favourite hues take a big step in a whole new direction! Stay tuned for a kickin' collaboration, coming soon. #PUMAxMAC #ForAllTime @Puma @PumaSportStyle," representatives posted on the official MAC Instagram page, alongside a video. The short clip features a black outline of a sneaker set against a backdrop of a wall of Puma and MAC logos. It concludes with "Coming 2018".
Puma is teaming up with MAC for a limited edition collection
While Puma has always been a leading name in sportswear, in recent years the brand has enjoyed a resurgence in popularity thanks to collaborations with stars like Selena Gomez, The Weeknd, rapper Yo Gotti, Kylie Jenner and Rihanna - who has also joined forces with MAC in the past.
Rihanna's Fenty x Puma line has even become part of the fashion calendar, with the singer showing off her designs during New York Fashion Week. Talking about her work with both MAC and Puma, the Diamonds singer previously stated: "MAC was an amazing experience - from creating packaging to going through textures... The same way I treated MAC, I will attack Puma."