Kylie Jenner is launching seven new Kylie Cosmetics holiday pop-up shops across the U.S. on 20 November. The Keeping up with the Kardashians star plugged the news on Instagram on Monday, alongside a photo of herself with her dark hair pulled back, a giant pink neon 'K' sign in front of her face, and the word Topshop underneath, indicating her products would go on sale in the popular clothing chain. She wrote beside it: "Can you believe my @kyliecosmetics PopUp shops at @topshop open in one week!! Los Angeles, Miami, NYC, Chicago, Las Vegas, Houston, Atlanta! November 20-December 20." She jazzed up her post with a pink heart emoticon.
Up until now, bosses at Kylie's massively successful make-up line have relied on online sales via their own website, although they have previously opened two pop-up stores. The first - in December, 2016 - was in California's Westfield Topanga mall, and saw fans queuing for hours for a chance to snap up Kylie's much in demand items, along with specially-branded Kylie clothing. The creator of the line herself even put in a personal appearance at the site, alongside her mum Kris Jenner.
Kylie Jenner is launching a pop-up in Topshop
A couple of months later, New York City got in on the act when the cosmetics line's bosses opened a pop-up store there too, in February, 2017. The new Topshop locations will feature the line's liquid eyeshadow kits, lip kits, blushes and highlighters, and there will be two exclusive lipstick sets for sale, comprising eight brand new colours. Given that the stores are opening to capitalise on holiday shopping, Kylie Cosmetics chiefs are also expected to drop a sparkly holiday collection, as they did last year (16).
Meanwhile, this isn't the first time Kylie has teamed up with the top British retailer. Back in 2015, she and her sister Kendall launched a special festival-themed clothing line for Topshop, and they have since also added lingerie and swimwear collections.