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The budget skincare line that Holly Willoughby and Kim Kardashian both love

The affordable skincare line the celebs are loving

Laura Sutcliffe
Fashion and Beauty News Editor
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Kim Kardashian has revealed her anti-ageing secret, and its a total bargain! The reality star shared the skincare saviours she uses for "slowing down the ageing process" on her app - one of which is by cult brand The Ordinary, and costs just £8. Kim, 37, is a big fan of The Ordinary Granactive Retinoid 2% emulsion, a serum that includes retinol, which has known properties to help diminish wrinkles and fine lines. Serum is a great addition to your skincare regime as it acts as a barrier and should be used after toning and before moisturiser.

kim kardashian the ordinary serum

Kim has revealed she uses this emulsion by The Ordinary which is just £8!

The Ordinary is proving hugely popular at the moment, with numerous celebrities singing its praises. Most recently it was revealed that Holly Willoughby is a fan of the budget brand. Holly's trusted makeup artist Patsy O'Neill took to Instagram to share the secret to Holly's flawless complexion when she uploaded a 'face of the day' shot of the stunning This Morning presenter. In the caption, she listed all of the items she uses to perfect the mother-of-three's dazzling look, including the Serum Foundation by The Ordinary which is priced at just £5.70.

the ordinary foundation holly willoughby

Holly Willoughby uses The Ordinary's Serum Foundation which costs £5.70

The Ordinary has a unique story when it come their products. The brand uses effective clinical technologies, so all the items in their range are designed to help the skin and offer high-end results, but all are available at an affordable price. The fuss-free yet stylish packaging has also proved a huge hit on Instagram, with beauty bloggers frequently featuring their extensive range in their feeds.