cant-stop-wont-stop-foundation

Why everyone's talking about this £14 foundation that comes in 45 shades

Prepare to want it.

Laura Sutcliffe

We all seem to be on the lookout for that perfect foundation, it's like a life-long search, and beauty addicts are always desperate to discover the next big thing. NYX Cosmetics is a firm favourite amongst bloggers – due to their enormous range of products that are loved by celebrities and influencers alike. With this in mind, NYX has collaborated with popular YouTuber Alissa Ashley, to launch a brand new foundation line, and we think you will be impressed. It's called Can't Stop, Won't Stop and is a full -coverage formula, designed to cover everything from dark circles, blemishes to pesky redness. It's waterproof, won't clog pores, and is suitable for normal, oily, combination AND sensitive skin types, so everyone is welcome! And – maybe taking inspiration from Rihanna's iconic Fenty Beauty foundation – is available in a whopping 45 shades.

Can't Stop, Wont Stop comes in 45 shades

Influencer Alissa Ashley – who has nearly 1 million Instagram followers and 1.5 million YouTube subscribers - spoke about working with the makeup brand and revealed: "The main thing I did was help develop shades. We noticed that a lot of in-between shades were missing. NYX already has an amazing shade range to begin with, but even though it was good, it could still be improved by adding some middle or in-between shades."

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 Speaking about her own experiences with finding the right colour, Alissa added: "I'm someone who has to constantly mix different shades to match my skin tone. When developing this new range, we found that if we mixed two together or tweaked it by adding a slight undertone, we could get those in-between shades."

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So far, the foundation has had rave reviews, especially from bloggers loving the fact it can be used for both a natural fresh look and somethings stronger for the evening. Ashley said: "With Can't Stop Won't Stop, I find that if I put a thin layer on, I'm still able to get a really flawless look. If I put on a second layer, I'm able to get even more, full coverage with up to 24 hours of wear as an added bonus."

READ: Holly Willoughby's latest foundation has just been revealed – and it costs just £6

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