Cheryl will finally unveil her growing baby bump in an advertising campaign next month, according to reports. The singer has posed for a multi-platform L'Oreal campaign, which will see her images shared online, on billboards and in magazines. It will be the first time that Cheryl will unveil her baby bump in an official capacity, after choosing to keep mum about her pregnancy.
Cheryl, who is expecting her first baby with boyfriend Liam Payne, will star in photos and an accompanying video alongside other women. The focus of the beauty campaign is not her pregnancy, but fans will no doubt be excited to see Cheryl's bump in its full glory. A source told The Sun: "Cheryl's bump will appear in the new L'Oreal campaign which is coming out in a few weeks. The bump is obvious and she is not trying to hide it any more. It is partially visible in the still images but even more so in an accompanying video which will be going out alongside it. There is talk that the pics of Cheryl might even be on billboards in Piccadilly Circus in London."
Liam's 'arrival in UK' prompts speculation that 'Cheryl is due'
Cheryl and Liam Payne have yet to comment on their baby news
The 33-year-old singer had initially tried to keep her baby bump hidden by wearing loose-fitted clothing. However in November, she stepped out to a charity event with her boyfriend Liam, revealing a brand new curve beneath her figure-hugging dress. Her pregnancy, which she has yet to comment on, was made even more apparent when photos emerged in January. The pictures were shared in an Instagram story by Cheryl's hair stylist Wendy Iles during the photoshoot, and showed Cheryl wearing a tight dress and looking down at her bump. The video has since been deleted.
Cheryl's baby bump: all the photos!
The couple's baby is thought to be due soon
Earlier this month, Cheryl posed for another photoshoot. Fashion photographer Mariano Vivanco hinted that he was taking snaps of the expectant mother after he wrote on social media that he was "shooting someone very special today". He then shared a photo of a studio on Instagram, writing: "My Devine @cherylofficial." Although Mariano quickly deleted both posts, fans began to speculate about Cheryl's pregnancy shoot. "I'm so excited to find out what this means," one excitedly tweeted. Another added: "I hope it's a pregnancy photoshoot!"
Although Cheryl and her partner Liam have yet to open up about expecting their first child together, Liam's One Direction band mate Niall Horan chatted about his friend becoming a dad, telling the Daily Star: "Liam hasn't said he is nervous, but I am sure he is. I bet he can't wait as well. It is a very exciting thing in your life. He's great and she's lovely. It will be a lovely child."