Sainsbury's baby event launches with huge savings on over 100 essentials from 50p

Parents are going to want to stock up

Parents feeling the pinch this New Year are going to want to make a trip to Sainsbury's, where hundreds of essentials have been reduced in the supermarket's 2019 baby sale. Running until 12 February, the offer sees everything from nappies to baby bath products and baby food reduced to as little as 50p, while shoppers will also receive three Nectar points for every pound they spend on baby products.

Highlights include savings on well-known brands such as Pampers and Johnson's; parents will be able to save £3 per pack on Pampers Baby Dry Pants, which are reduced to £4 from £7. Meanwhile, Johnson's Baby Gentle All Over Baby Wipes have been reduced to £6 from £8.50, and a 60 pack of Water Wipes are currently reduced to £16 from £20, saving mums and dads much-needed cash.

Child's Farm hair and body wash will be reduced to £3 from £4

Popular brands including Childs Farm and Burt's Bees are also included in the offer, along with Sudocrem, Aveeno and Dentinox, so you can buy all the toiletries and bath products your little one needs for less.

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The sale, which lasts almost three weeks, extends to baby food too, with leading brands Organix, Heinz and Kiddylicious all included. Other top buys include the Tommee Tippee Feeding Bottle pack of 3 x 260ml bottles which will be available for half price at £7.50 instead of the regular price of £15.

Piccolo baby food will also be included in the offer

Sainsbury's and other leading supermarkets have all been offering reductions on baby products in recent weeks. Lidl is also helping expectant parents prepare for their new arrivals by launching a partnership with The Baby Box Co, giving them a free baby box filled with Lupilu essentials when they complete a free online parenting course from healthcare experts.

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The bumper box includes a baby box to practice safe sleep, a mattress and waterproof cover, one fitted sheet, a pack of 24 newborn nappies, one pack of 56 Lupilu newborn wipes, and a muslin. What more could soon-to-be parents want?

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