Our Beauty Editor Nadine Baggott meets our skincare testers – HELLO! readers Evelynne and Danielle. Meet HELLO! readers Danielle & Evelynne at the start of their journey to Skin Confidence
The secret of skin confidence lies in looking in the mirror and seeing your best complexion looking back at you. Words like "radiant", "glowing", "rested", "healthy", "smooth" and "plump" spring to mind when I think of my skin at its very best, and a great serum and moisturiser are my skin confidence essentials.
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Mother and daughter Evelynne and Danielle at the start of their journey to skin confidence, using a simple routine from Lancôme
According to research by Lancôme, feeling confident in your skin is the single most important thing that women want from skincare, and for me the secret lies in a simple, streamlined routine of serum and moisturiser. To test my theory, meet two HELLO! readers – mother and daughter Evelynne, 49, and Danielle, who is 23.
Danielle has recently got married and it made her think about how she looks after her skin and what she needs to do to make it look and feel its best. Meanwhile, Evelynne turns 50 in a couple of months and is also reappraising her skincare routine. Neither has used a serum before, so I want them to test Lancôme’s Advanced Génifique Serum, a lightweight, easily absorbed serum that suits all ages and addresses all skin concerns, from dryness and loss of radiance to fine lines. We will also give them a moisturiser, chosen specifically for their individual skin types by our Lancôme Skin Expert Louise Garwood, to see if the simple two-step routine can make them feel good about their skin.
"I wanted to look and feel my best on my wedding day, like any bride-to-be," says Danielle. "I've never used a serum as I thought they were only for older women, but I am really keen to follow this easy routine and team Lancôme’s Advanced Génifique Serum with its Hydra Zen ultra-hydrating moisturiser. A good skin day for me is when my skin looks glowing and healthy and doesn’t feel dry."
For Evelynne, skin confidence lies in radiance. “I am about to turn 50 and have a few fine lines, but they don’t bother me that much. I would like to prevent them looking any worse, but mainly to have that healthy glow back – to have skin that looks radiant and feels smoother and firmer.” For Evelynne, we teamed Lancôme’s Advanced Génifique Serum with its Rénergie Multi-Lift day cream, a hydrating moisturiser specifically to firm and lift her skin.
Come back next week to find out how they got on and to see the results in our exclusive behind the scenes Skin Confidence video series.
Try Lancôme Advanced Génifique Serum for yourself today. Go to any Lancôme counter in the UK and Ireland and ask for your free week’s supply. And while you are there, why not ask a beauty advisor to recommend your perfect moisturiser too?
Lancôme has teamed up with HELLO! to offer you the chance to discover your skin confidence.
We have ten prizes worth £1,000 each – a year’s supply of Lancôme skincare including Advanced Génifique Serum and a moisturiser suited to your skin type. To win, simply visit hellomagazine.com/giveaway
Terms and conditions: Entries must be submitted by midnight, Sunday 19 April 2015. There is no cash alternative. For full terms and conditions, please visit hellomagazine.com/giveaway .