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The queues! The TikTok hysteria! No7's new damage reversal skincare is having a moment

No7 has gone viral with its newest biohacking skincare launch… 

No7 Future Renew
Leanne Bayley
Director of Lifestyle & Commerce
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No7's new skincare innovation - the Future Renew range - contains a world-first super peptide technology - sounds fancy doesn't it?! And fans are going wild. 

Fifteen years in the making, this has been a collaboration with the University of Manchester and the range contains a world first super peptide technology that is proven to harness the skin’s natural repair process and reverse the appearance of multiple signs of skin damage.  

It is expected to prove as popular as the now iconic No7 Protect & Perfect skincare range which featured in a BBC Horizon documentary in 2007, where its efficacy was independently verified, resulting in five months’ worth of stock selling out in one day and overnight queues appearing outside Boots stores across the country.

Actress Keeley Hawes is the ambassador for the new range – re-joining the brand, having first partnered with No7 in 2007 to launch Protect & Perfect. 

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The whole range is trending on TikTok, and you can see videos of queues at Boots with beauty influencers telling their followers all about the 3 for 1 deal at their local store. 

The No7 Future Renew Damage Reversal Serum is proving to be the most popular with skincare lovers - with 88,000 on the waitlist to get their hands on one prior to launch day. And the dermatologists on TikTok approve. 

You can shop the collection right now with either 3 for 2 or  £10 off, and you also get free delivery with code REVERSE10

The Serum is clinically proven in a blinded split-face controlled trial to reverse the appearance of multiple signs of skin damage across a range of skin types and tones, including fine lines, wrinkles, lack of luminosity, dryness, uneven skin tone and loss of firmness. It turns out 97% of women in the clinical study had improvements in the appearance of multiple (three or more) visible signs of skin damage. 

"Skin damage happens throughout our lives and is caused by multiple factors including sun exposure, environmental pollution, stress, sleep, temperature and nutrition," said No7’s Head of Science Research Dr Mike Bell. 

"The new peptide blend effectively tricks the skin into thinking that it has been damaged which leads to renewal of key proteins such as collagen and fibrillin. It therefore supports skin’s natural self-repair mechanisms, targeting signs of cumulative damage both on and under the surface. This is a world-first technology only available from No7. We believe it is going to be a game changer for consumers."

How to use No7 Future Renew

This powerful serum has been expertly developed to be used as part of your morning and evening skincare routines.

Step 1: 

Start with your favourite cleanser and gently pat skin dry.

Step 2: 

Apply Future Renew Serum, £42.95, evenly over your face and neck.

Step 3: 

Apply No7 Future Renew Eye Serum, £24.95, dotting it around the eyes and gently blending around their contours.

Step 4: 

Follow with No7 Future Renew Day Cream, £34.95, or Future Renew Night Cream, £34.95, depending on your routine.

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