Jimmy Choo just unveiled its Christmas Tree for Claridge's and it's a totally immersive experience

Step right on in

This morning one of the fashion set's most celebrated Mayfair hotels, namely Claridge's, unveiled their 2022 Christmas Tree. The pedigree of the historic hotel is unquestionably what makes it one of the most revered in high-fashion circles. Kate Moss celebrated her 30th birthday here. Jade Jagger and Lulu Guinness describe the hotel as their "ultimate treat." 

The Claridge's Christmas Tree unofficially heralds the start of the festive season in the capital (according to sartorialists at least.) This is the 13th year that Claridge’s has invited a distinguished guest to reinterpret the tree in their own distinctive style. In the past the likes of Christian Louboutin and Diane von Furstenberg have crafted their own festive creations, drawing visitors and Londoners alike to admire their magnificent designs. 

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The Jimmy Choo x Claridge's Christmas Tree

This year it was the turn of Jimmy Choo’s creative director Sandra Choi. This remarkable project allowed the niece of the eponymous cobbler to expand on her own fascination with the concept of the jewel, by exploring her dream of 'stepping inside one.' The tree, designed in partnership with set designer Simon Costin, has been created to allow guests to stand inside to take in the magical and shining, space. 

"I have always said I would love to know what it is like to step inside a diamond, and now I can! To be able to collaborate with Simon Costin on this incredible project has been an honour," explains Sandra, "The jewel has been a repeated metaphor I have used to describe Jimmy Choo, not just because they are used in our designs, but for the multifaceted nature of the collections we create as well as the reflection and light we want to bring. The power to transform and shine bright."

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Sandra Choi is creative director of Jimmy Choo

Named 'The Diamond', the tree is a sculptural creation standing over 5 metres tall, which took over 350 hours to construct.  The tree is crafted from 69 shining, reflective mirrors, accented with 60 metres of sparkling lights which pulse, undulate, and reflect off the multifaceted surface, and the 250 individual aluminium panels.  It is finished with a giant, glittering bow topper, a nod to one of the key design themes of Jimmy Choo's winter collection.  

 "Claridge’s is a London icon. The perfect blend of glamour and decadence - great things happen at Claridge’s," reveals Sandra, "There’s a magic energy as you enter the doors that’s contagious, from the warmth of the staff to the discrete buzz of guests in the lobby.  And at night the hotel invites you to party. Claridge's is a London jewel, it’s multifaceted, like the diamond that inspired our tree."

We'll step right in, thank you very much. 

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