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Kaia Gerber meets her clone in Alexander McQueen’s latest short film

She comes face to face with…herself

Lauren Ramsay
Online Writer
November 25, 2022
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Well, this isn’t your typical Thanksgiving Thursday post. Kylie Jenner posted some adorable snaps with big sis Kendall, Victoria Beckham posted a throwback photo to her story wearing a Tommy Hilfger USA Flag-adorned jumper. Meanwhile Kaia Gerber nodded to her appearance in a new short film from Alexander McQueen, where she sheds a tear whilst caressing a clone of her own face…

Known for her stint on American Horror Story, Kaia returned to acting for McQueen’s film to launch their new Slash bag. In an Instagram post on their official account, Alexander McQueen said: 

"The juxtaposition between humanity and technology is explored in the #AlexanderMcQueen film for the #McQueenSlashBag, featuring #KaiaGerber."

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Directed by fashion photographer Glen Luchford, the film comes in just under three minutes long. Typical of any sci-fi film, there’s musty polluted air, infinite white space and lots of doors along a corridor that probably lead to nowhere (though Kaia still effortlessly glided through like she was on the runway). Dressed in a cropped black blazer paired with a black midi slip dress and calf-high boots, she nestled the Slash bag safely under her arm, its bold red colour firmly taking centre stage. Her hair was slicked back and make-up was barely existent. 

After strutting through some corridors, nervous facial expressions on point, she comes face to face with four prosthetic heads attached to metal poles. After seeing her own face on a head, she caresses its cheek, sheds a few tears and then looks expressionless into the camera. Mcqueen also said the film explores “human emotion within a futuristic landscape”.

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Fashion brands have long been using their creative direction for campaign films isn’t anything new. Prada curated ‘A Therapy’ starring Helena Boneham Carter, whose Prada coat speaks to her therapist, whilst Chanel created an incredible 20-minute long “Once Upon a Time” piece to pay homage to Coco Chanel. Add those to your Christmas watch-list.

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