Yesterday January 11, Queen Letizia of Spain attended an event in support of ‘Promociona Project’ at the Ifema conference centre in Madrid.
“Promociona Project” presented by CEOE (The Spanish Confederation of Business Organizations) is a social campaign which is aimed at promoting women to top managerial positions within their industry.
Queen Letizia wore a Spanish slow fashion brand
For the occasion the Spanish monarch donned one of our favourite outfits we’ve seen her in this year, (we know it’s only January but we stand by it.) The royal proved that sustainability in fashion has come a long way from the tropes of hemp trousers and limited options for those who want to make eco-conscious purchases. Letizia wore a completely sustainable outfit from Spanish sustainable brand Is Coming, and you’d be forgiven for thinking it came straight from a top-tier designer boutique.
Her outfit consisted of a knit top in mint green which she paired with a brocade pencil skirt from the brand, this was teamed with a pair of sensible brown pumps from Magrit and ‘Jardin de Aire’ 18kt Rose Gold Earrings with Diamonds and Emeralds from the brand Gold & Roses as well as an ‘Amor Che Tutto Move’ Ring 18K Yellow Gold Ring from Coreterno. Letizia has clearly perfected the art of mixing high-end pieces with high-street.
The royal proved the are plenty of elegant options for those who wish to shop sustainably
Is Coming was born in Madrid at the end of 2019 as the brainchild of Constan Hernández, who founded Hoss Intropia in 1994. “Versatile and important garments to be loved, enjoyed and kept in the closet for a long time, both for their design and their quality, or to recycle them in a creative way… It's relaxed elegance. That is, Is Coming,” he explained of his latest venture.
Is Coming work responsibly with their suppliers and customers. The designs are made in their offices in Spain and the factories across Spain, Italy and Portugal are chosen them because “they share our vision and values,” the brand explains, “We work hand-in-hand with them and visit them regularly to ensure that the garments are made with care, taking care of every detail and that the costs are fair both for them and for our client.” The brand used sustainable fabrics, organic cotton and natural fibres. “We limit the use of plastic to the essential minimum and where appropriate we use recycled plastic.”
A slow fashion brand with versatile pieces made to be loved? Sounds fit for a queen if you ask us.
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