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The 5 best beauty trends from Fashion Month AW23 and how to make them work for you

Shake up your routine now…

fashion month aw23 beauty trends
Orin Carlin
Content Writer
Updated: March 9, 2023
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It's over and out from fashion month, and, frankly, we are still reeling. From Coperni robot dogs and horsing around at Stella McCartney to Zendaya's short shorts and Florence Pugh's see-through skirt (bonus: Avril Lavigne and Tyga – did anyone see that coming?), it certainly wasn't lacking in major drama.

The beauty sphere was enhanced with another rich crop of hair and makeup looks – and while the breakaway trends are pretty bold, they could 100% be slotted into your current routine. 

Hello! Fashion shares the biggest beauty trends at Fashion Month AW23:

Blackened wine lips


Blackened Wine Lips Beauty Trend© Photo: Getty Images

From L-R: Roksanda (Photo credit: Charlotte Ellis), Dolce & Gabbana, Adeam

Dark, vampiric lips feel synonymous with all things autumn/winter, but at Roksanda, Rebecca Davenport's "blackened wine" vision felt anything but trite. Lips were finished with a slick of Isamaya Beauty's Liplacq Maximizing Lip Serum, a black gloss with a subtle red shimmer. Rich mahogany shades were also on the agenda at Adeam and Dolce & Gabbana, which feels like a wearable step down from super statement black lips as seen at Mark Fast and Bora Asku.

isamaya lip serum

Liplacq Maximizing Lip Serum, £32, Isamaya


READ: The 5 biggest beauty moments from London Fashion Week AW23

MORE: 3 London Fashion Week-approved hair trends to try at home

Goth-girl liner


Goth girl Liner Beauty Trend© Photo: Getty Images

From L-R: Rick Owens, Rodarte, Feben

Clearly Netflix's Wednesday has had a lasting effect on the beauty sphere because the glam-goth trend is expected to flourish in AW23. Black contacts at Rick Owens served up major macabre – fine for a calculated look, but too spine-chilling for everyday. Instead, we're taking our cues from Rodarte and Feben with extended wings and razor-sharp precision in the inner corners.

rare beauty eyeliner

Rare Beauty Perfect Strokes Matte Liquid Liner, £20, Space NK


Playful brights


Playful Brights Beauty Trend© Photo: Getty Images

From L-R: Richard Quinn, Conner Ives, Carolina Herrera

Terry Barber's botanical-inspired lids at Richard Quinn felt soft, and yet quietly striking sans both liner and mascara. Powdery pastels accompanied super skinny brows, cutesy Y2K butterfly clips and face gems at Conner Ives but in terms of wearability, we've fallen hard for coloured liner. Carolina Herrera championed supercharged lilac and fresh lemon shades – consider us hooked.

dior pink eyeliner

Diorshow On Stage Liner, £29, Dior


Blunt bob

Blunt Bobs Beauty Trend© Photo: Getty Images

From L-R: 16Arlington, Ulla Johnson, Alice + Olivia

Short hairstyles are all the rage right now, and when it comes to polish, the blunt bob is unrivalled. There were no flyaways in sight on shorter lengths at 16Arlington and Alice + Olivia, and if you're feeling really brave, we recommend a sharp 1920s-esque cut, as seen at Ulla Johnson.

Larger-than-life lashes

Larger Than Life Lashes Beauty Trend© Photo: Getty Images

From L-R: Prada, Chet Lo, Kiko Kostadinov

At Kiko Kostadinov, models graced the runway in black and white striped XXL individual lashes, Pat McGrath's dusty pastel faux feather eyelashes at Prada felt similarly statement and dramatic clusters adorned bottom lines at Chet Lo. Thinking of upping your current level of lash drama? We're into calculated lower lash clumps and dashes of coloured mascara. 

pat mcgrath coloured mascara trio

Star Wars X Pat McGrath Labs DARK STAR Colour Blitz Mascara Trio, £76, Pat McGrath Labs


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