The term 'Quiet luxury' is currently contradicting its literal meaning: the trend isn't 'quiet' at all in the fashion sphere right now, because it’s the only thing everybody is talking about.
TikTok’s sartorial subcultures have moved away from Y2K (a welcomed goodbye for those who are not a fan of low rise jeans) and Barbiecore (though bright pink isn't going anywhere for 2023 thanks to the upcoming movie) and have hopped on a high-end, fashion trend train, and the world is swiftly following suit. 'Old money', 'quiet luxury' and 'rich girl' aesthetics are the aesthetics all over social media; fashionistas can’t stop wearing the latest cool-girl brand Eterne - which is a dictionary definition of the quiet luxury genre, and Succession’s Tom Wambsgans' snide comment about a ‘ludicrously capacious’ bag, epitomes how the trend reflects that of the ultra wealthy.
Money talks, but wealth whispers with these three trends and to be quite honest, we are here for it.
What is quiet luxury?
The term ‘quiet luxury’ is hard to define in some ways, but also quite literally does what it says on the tin. Luxury clothing with a relaxed aesthetic and the total opposite of logomania – no prints or emblems that make the brand instantly recognisable. But the point is, you know where the pieces are from just by looking at them. I.e – those cult black zip-front boots from The Row were on everybody’s radar last autumn, yet there’s not a logo in sight. Along with Mary Kate and Ashley Olsen’s cool-girl brand, think Celine, Loro Piana, Khaite, Tove and Toteme, to name a few.
“Quiet Luxury is a new age minimalism style, and in terms of clothes they are investment pieces and forever staples that will last in your wardrobe,” stylist Georgie Gray told Hello! Fashion.
Whether you’re a Y2K girlie, a maximalist maestro, a hardcore minimalist or somebody who doesn’t follow trends, pieces that slot into the quiet luxury category are perfect for layering or pairing with your go-to style. High quality, unfussy, elevated basics that will outlive every season for a long time.
7 items you need to get the 'Quiet Luxury' look:
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