As August melts into autumn, we’re turning our attention to what September has in store. The month is undoubtedly the busiest in the fashion calendar, with fashion weeks stretching from Manhattan to Milan and the promise of party season reawakening the industry from its summer slumber.
Naturally, ‘tis the prime time for brands to gear up and deliver some newness. Be it a fresh collaboration or new restaurant opening, the city is bracing itself for a month of frolicsome fun. Discover all you need to know, from what to shop to where to book, below.
WHAT TO SHOP - FASHION
Arteof
There’s a new name to know in your everyday wardrobe: Arteof. The womenswear label brings versatile pieces designed to slot seamlessly into busy, real-life wardrobes. The debut edit includes cosy layered knits, lightweight jackets and elevated basics, all created to take you from home to work and beyond. Available online in sizes XS–XL, prices range from £40 to £450.
WHAT TO SHOP - FASHION
Very x Michelle Keegan AW26
Michelle Keegan is back with the first drop of her new Very autumn/winter collection, City Edge, shot on the streets of her home city of Manchester. The 30-piece edit is all about refined everyday dressing, with polished tailoring, utility-inspired denim, colour-blocking and cosy knitwear designed to work from the office to the weekend. With prices starting at £18, the collection makes building a versatile new-season wardrobe feel incredibly accessible.
WHAT TO SHOP - HOME
Fashionphile x Maison Assouline: ‘The Book of Iconic Shoes’
Fashionphile has teamed up with luxury publisher Assouline for The Book of Iconic Shoes, a new coffee-table title celebrating 25 of the most recognisable footwear designs in fashion history. Following the success of The Book of Iconic Bags, the 280-page volume explores the stories, craftsmanship and cultural impact behind legendary styles, from Manolo Blahnik’s Hangisi to Prada’s Monoliths and Christian Louboutin’s So Kate. Packed with designer sketches, campaign imagery, street style and brand archives, it’s a glossy deep dive into the shoes that have become much more than just accessories - and a collectable in its own right for any fashion fan.
WHAT TO SHOP - FASHION
Camilla's Paris by Camilla Collection
Australian luxury label Camilla is taking us to Paris with its latest collection - Paris by Camilla - inspired by founder and creative director Camilla Franks’ travels through the French capital. The collection unfolds through six print drops, drawing inspiration from everywhere from the interiors of Versailles to the vintage treasures of Saint-Ouen and the romantic streets of Montmartre. Expect Camilla’s signature maximalist prints alongside intricate craftsmanship, with standout pieces featuring hand embroidery, embellishment, three-dimensional lace butterflies, mirror work and ornate detailing - some taking up to 185 hours to create.
WHAT TO SHOP - ACCESSORIES
Jimmy Fairly's Collection Lab Range
Jimmy Fairly is getting into the Fashion Month spirit with Collection Lab, a limited-edition eyewear capsule inspired by the bold, retro-futuristic style of the ’70s and ’80s. The range includes statement-making frames in vivid hues and playful proportions, with five designs that put colour centre stage. While they’re designed to turn heads, the collection still has Jimmy Fairly’s signature balance of creativity, craftsmanship and everyday wearability.
WHAT TO SHOP - FASHION
Wat the Brand at M&S
It’s a full-circle moment for fashion stylists Philippa and Sarah (who met whilst at a Marks & Spencer press day 17 years ago) as their fashion label Wat The Brand has launched with M&S for its first-ever retail partnership. The brand has built a loyal following for its elevated wardrobe staples, cult denim and effortless approach to dressing. The edit brings together more than 50 pieces, including tailoring, denim and everyday essentials, with prices starting at £35. The collaboration marks M&S’s first partnership with an influencer-founded fashion label and launches exclusively online on 16 September.
© AloWHERE TO SHOP - GYM STAPLES
ALO Bag Collection
Good news for accessories enthusiasts - beloved brand ALO has expanded its inaugural Bag Collection with new silhouettes, sizes and fabrications, alongside its first collection of small leather goods. This season, the brand introduced the Unwind Cinch and Leather Mesh versions of the Tranquility Tote and Voyage bags, marrying Italian craftsmanship with high-tech laser cutting to create an airy, athletic-inspired texture designed for life in motion.
WHERE TO WELLNESS
Marylebone Village's Wellness Weekender
This month Marylebone Village will host its first-ever Wellness Weekender, running from 23–27 September. The five-day programme brings together expert-led talks, fitness sessions, feel-good experiences and plenty of health and beauty discoveries, with two headline panels exploring the wellness trends everyone’s talking about. Expect insights from leading experts including ZOE nutritionist Dr Federica Amati, Artah founder Rhian Stephenson and hormone specialist Dr Louise Newson, with tickets priced at £15 and proceeds going to mental health charity Allkind.
WHERE TO SHOP - LUXURY SECONDHAND
Fashionphile's Vauxhall Pop-Up
Luxury resale platform Fashionphile has made its bricks-and-mortar UK debut with a new pop-up in Vauxhall, London. Following its UK launch in October 2025, the space lets shoppers browse the brand’s expertly authenticated pre-owned designer pieces in person, with an edit including Chanel, Hermès, Louis Vuitton and Gucci. From sought-after classics to rare colourways, limited-edition finds and vintage treasures - it's one for seasoned collectors and first-time resale shoppers alike.
WHERE TO BRUSH UP YOUR BROWS
Backstage Chelsea
Got bushy brows in need of a little taming? Backstage in Chelsea is the perfect spot for expertly shaped, polished brows - and, while you’re there, why not tick off a few more beauty appointments? The salon’s signature Smart Beauty Service allows up to three treatments to take place simultaneously, so you can add a manicure or blow-dry to your brow appointment and make the most of your time. Consider it your shortcut to a full beauty refresh, without spending your whole day in the salon.
WHAT TO DRINK
Red Bull Citrus Zest
Summer's not over yet if Red Bull has anything to do with it. The Summer Edition Citrus Zest brings a vibrant twist to the season, blending zesty lemon and lime with Japanese sudachi, juicy pomelo and aromatic citrus peel. The limited-edition serve forms part of Red Bull’s annual seasonal collection, and the styling is simple: pour chilled Red Bull Summer Edition Citrus Zest over your go-to lager, or choose a 0% lager for an effortlessly light, alcohol-free serve.
WHAT TO SHOP - COLLAB
Vaseline x Oceanus Out of Office Edit
Who said summer was over? This season, Vaseline Gluta-Hya Smoothing Perfector Serum Burst Body Lotion joins forces with Oceanus for a celebration of sunshine, spontaneity and the art of dressing for the moment. Enter the Out of Office Edit: a considered capsule of effortless summer pieces, inspired by the luminous, silk-like smoothness of skin at its most radiant.
© Vaseline x Oceanus
© Design Museum
WHAT TO SEE - EXHIBITION
NIGO: From Japan with Love
NIGO: From Japan with Love is the first major retrospective celebrating the career of fashion visionary NIGO, tracing his influence from A Bathing Ape and HUMAN MADE to his tenure as KENZO's Artistic Director. Showcasing landmark collaborations with Louis Vuitton, Nike and Adidas, the exhibition explores the designer who transformed streetwear into a global luxury language. Ideal for street style enthusiasts and menswear connoisseurs.
