WAG fashion - what is there really left to say? Pioneered by the likes of Victoria Beckham and Cheryl Cole, the movement is tirelessly rehashed every four years, when both the FIFA World Cup and Euros unfurl across our television screens.
Luckily for us, each quarter we’re treated to a new slew of WAG-tastic wardrobes to dissect. Leading the charge this season is Isabel Haugseng Johansen, the long-term partner of Manchester City forward Erling Haaland.
Isabel, who has been in a relationship with the footballer since his days at Borussia Dortmund, relocated to Manchester alongside him following his widely publicised transfer to the club in 2022.
© GC ImagesIn late 2024, the couple welcomed their first child, a son, with Isabel temporarily stepping away from her own football career to embrace motherhood. Naturally, she did so stylishly. Bump-friendly bodycons, Missoni knits and turtleneck silhouettes made for a dreamy maternitywear arsenal, topped with the WAG essentials - Van Cleef & Arpels jewellery and designer arm candy.
Since, the Norwegian beauty has returned to her quiet luxury palette - think sleek capri pants, cropped trench jackets, polka dot sets and dreamy denim. Not forgetting her personalised Norway football attire sported during the current World Cup to support her talented beau. Oh, and a dazzling appearance at Dolce & Gabbana Alta Sartoria fashion show in Rome last year.
Having amassed over 350,000 Instagram followers through glimpses of family life, culinary creations, idyllic holidays abroad and luxurious style, Isabel is a WAG-to-watch. Discover her best looks below.
Isabel Haugseng Johansen's best fashion moments:
XL Shoulders
Isabel dazzled in a white blazer hailing from Croatian designer Izabel Kovačić. Featuring a cinched waistband and exaggerated shoulders, the cream-coloured piece was a timeless statement.
Double Denim
Making a case for double denim, the athlete paired a dark-wash funnel jacket with matching bottoms while out and about.
Cropped Trench
Leaning into her signature muted aesthetic, Isabel paired a cropped trench coat in beige with some figure-hugging black trousers and sunglasses.
Playing Polka
Tapping into the trend of the year (and last year too), the mother-of-one perched in the sunshine sporting a polka dot set, styled with open-toe heels , a headband, and a gold ol' cuppa.
Crochet Coverup
Isabel radiated off-duty chic while living it up on holiday. The former footballer slipped into a pristine white crochet dress, layered over a checkered swimwear seat and teamed with twinkling jewels.
Monochrome Moment
Proving that low-effort, high-impact dressing is always a good idea, Haaland's partner styled out a cropped black tee with white jeans and sandals. A sartorial masterclass in monochrome.
Gown Glamour
Posing for a quick selfie while on set for an editorial photoshoot, Isabella stole the show in a strapless gown, complete with black lace panels and a centrally-placed rose appliqué.
No.1 Fan
Pictured pitchside at the 2026 FIFA World Cup, Isabel showcased her support for Haaland via her personalised Norway jacket, complete with the Man City star's number and name emblazoned across the back.
