Following two successful seasons as the face of the maison, everyone's favourite heiress-turned-entrepreneur Paris Hilton returns as the face of Karl Lagerfeld for autumn/winter 2026, reprising her role in the brand's From Paris With Love campaign.
And who doesn't love a Paris Hilton moment? Especially one swathed in sharp tailoring, sumptuous faux fur and attention-grabbing accessories. And for this season, Paris is sharing the spotlight with someone rather un-expected. Meet NOT-KARL - the brand's latest digital character and resident mischief maker.
Photographed by Matt Easton - the campaign sees Paris and NOT-KARL bounce off one another in a series of playful exchanges, with their contrasting personalities bringing a touch of humour and irreverence to proceedings. It's part fashion campaign, part digital fever dream, and we are so here for it.
© Matt EastonThe collection itself sticks firmly to Karl Lagerfeld's signature codes - with elevated outerwear and graphic black and white looks taking centre stage for show-stopping ensembles to see you through autumn - all the way to party season.
Among the standout pieces is my personal favourite - a long white shirt, with a tuxedo inspired twist, alongside the K/Autograph bag collection - we'll take one of each please.
© Matt Easton“Continuing the relationship feels incredibly special,” says Paris Hilton of working with the brand again. “Every campaign has felt like its own moment, and I love that we keep finding new ways to bring our worlds together. Having NOT-KARL on set made this shoot feel so iconic and just unexpected - it brought such a magical energy. I’m excited for what’s to come next!”
And Paris isn't flying solo either, with her long-standing friend Kit Butler joining the campaign as the face of menswear. Launching globally from September 1, also keep a look out for the two mystery cameos hidden within the campaign.
As for NOT-KARL? Well, this is just the beginning. Watch this space...
