Princess Olympia attends Nikolai von Bismarck's Fendi book launch


Kate Moss, Kim Jones and Princess Beatrice rubbed shoulders at the 'The Fendi Set' launch


Two women with blonde hair, one wearing a black dress, stand together. Another woman in black stands nearby.
Natalie Salmon
Natalie SalmonEditor-at-large
February 9, 2022

While the music world's famous faces were all in attendance at the BRIT Awards last night, the fashion set's eyes were firmly fixed on the Fendi soirée, in celebration of Nikolai von Bismarck and Kim Jones' new photography book, which pays homage to 'The Bloomsbury Set' a collective of British philosophers, artists and writers who lead the 20th century literary movement.

Two women with blonde hair, one wearing a black dress, stand together. Another woman in black stands nearby.

Held at the Royal Academy of Arts, the venue hosted a galaxy of stars who all paid tribute to the photography book aptly named ‘The Fendi Set.’ Guests included our own Hello! Fashion cover girl Princess Olympia of Greece and Denmark, as well as Princess Beatrice and society girls such as Emma Thynn, Marchioness of Bath and Lady Mary Charteris. They were joined by fashion darlings Alexa Chung, Poppy Delevingne, Daisy Lowe and Nick Grimshaw.

A woman in a white dress holds a silver belt with 'FENDI' on it, standing near a staircase.

Emma Thynn, Marchioness of Bath donned Fendi to celebrate the launch of 'The Fendi Set'

Two women at an event, one in black dress holding a glass, the other in white fur coat and pants.

Countess Debonnaire von Bismarck and Mary Charteris

A woman with long blonde hair stands on a staircase in a blue coat, holding a black clutch.

Princess Beatrice looked elegant in a blue navy dress by Sandro Paris

Nick Grimshaw and Daisy Lowe standing together at an event, smiling.

Daisy Lowe and Nick Grimshaw were also on hand to celebrate

Alexa Chung in a white dress and black shoes stands among other people at an event.

Alexa Chung wore an ethereal white dress

Poppy Delevingne stands on stairs in a black blazer and colorful dress.

Poppy Delevingne sported a flowing maxi dress for the occasion

Princess Olympia who opted for an elegant black dress, attended the bash with close friend Ella Richards, granddaughter of Rolling Stones' guitarist Keith Richards.

Two women in black dresses, one with red shoes, standing together at an event.

Princess Olympia and Ella Richards

“I used to love watching my mother getting ready and also my grandmother on my mom’s side. I was obsessed with clothing and trying on their things – there are so many pictures of me as a little girl wearing my mother’s high heels.” she told us in October 2021 during her cover interview with Hello! Fashion. 

Nikolai von Bismarck's girlfriend of seven years Kate Moss was also in attendance with daughter Lila Moss who is signed to her mother's modelling agency.

Kate Moss stands next to a young woman in a doorway, both wearing stylish outfits.

Lila Moss and Kate Moss

The book features photographs of supermodels such as Bella Hadid, Naomi Campbell, Cara Delevingne and Christy Turlington, all taken by von Bismarck, and marks the centenary of author Virginia Woolf's death. Nikolai von Bismarck spent a year collating the imagery and employed techniques and cameras from the era of Bloomsbury Set to recreate the imagery style of that time period. 

Two men sitting at a table, writing in notebooks with pens.

Fendi's Kim Jones and photographer Nikolai von Bismarck

The coffee table book was curated and by Kim Jones who has now been artistic director of womenswear and couture at Fendi for a year, another milestone which the event marked. Actress Tilda Swinton, who wrote the preface to the book. Of course Kim Jones and Nikolai von Bismarck themselves were on hand to make sure their glittering guests had a good time and concluded the evening with a book signing. 

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