Why Princess Beatrice and Princess Eugenie can't return to the royal fold


While Princess Beatrice and Princess Eugenie may be looking to rejoin the royal fold, the royal ladies' popularity continues to plummet


Princess Beatrice and Princess Eugenie attend a National Service of Thanksgiving as part of the 90th birthday celebrations for The Queen© UK Press via Getty Images
Jack Malvern
Jack MalvernSenior Editor and Writer
50 minutes ago

The return of Princess Beatrice and Beatrice Eugenie to future royal gatherings is in doubt after the publication of fresh evidence of their unpopularity.

A new "royal favourability" poll by YouGov shows that the princesses have failed to bounce back from a dramatic drop in popularity in the summer, suggesting that they are suffering a long-term fall from favour.

The latest YouGov poll, conducted at the end of last week and published today, reports that Beatrice is liked by 29% of people but disliked by 31%, giving her a net score of -2. Her younger sister is liked by 28% and disliked by 31%, indicating that the joyful pictures of her family celebrating the naming of her newborn daughter Adelaide did nothing to improve her standing.

While this poll is a two-point improvement for both Beatrice, 38, and Eugenie, 36, since July, it is a weak recovery from their 17-point plunge in the summer. The women, who had previously been unaffected by the fate of their father, Andrew Mountbatten-Windsor, were drawn into the scandal of his friendship with the sex offender Jeffrey Epstein as they were named in documents released by the US authorities. The documents appeared to show them accompanying their mother, Sarah Ferguson, to dine with Epstein less than a week after his release from prison.

WATCH: Could Princess Beatrice's royal role be questioned?

The princesses have been notably absent from royal gatherings this year that they have attended in previous years, including the Easter service at Windsor, Royal Ascot and the summer garden parties at Buckingham Palace. 

The only royal occasion they have attended was the wedding of Peter Phillips to Harriet Sperling on June 6. It raises the question of whether they will be invited to spend Christmas at Sandringham this year, as they did last year, or will choose to celebrate elsewhere.

Prince Charles, Princess Beatrice of York and Princess Eugenie of York attend day 1 of Royal Ascot at Ascot Racecourse on June 20, 2017 in Ascot, England© Kirstin Sinclair
The royal ladies are often seen at Royal Ascot

Why has there been a fall in popularity?

Their fall in popularity was the sharpest of any member of the family since the Duke and Duchess of Sussex announced their withdrawal from royal duties, in what has been dubbed Megxit.

Prior to the July poll, the princesses had always had positive ratings, no lower than +12, since YouGov began including them in their surveys in May 2024. Over the same period, their father sank from -80 to -90.

Prince Harry with Princess  Eugenie and Princess Beatrice  during the annual Trooping The Colour ceremony at Buckingham Palace on June 13, 2015 © Mark Cuthbert/UK Press via Getty Images
The royal ladies have seen their popularity fall like their cousin

The appearance of their names hundreds of times in the Epstein files, followed by the arrest of Andrew on his 66th birthday in February, exhausted the public's patience.

Another factor may have been the National Audit Office report revealing that their London homes at St James's Palace and Kensington Palace were rented to them at below-market value and paid for from the King's private funds.

Surprising boost for Andrew Mountbatten-Windsor

In the most recent poll, Andrew has experienced a rare revival in public opinion, rising from a net score of -90 in July, when 92% disliked him and 2% liked him, to a net score of -85.

Andrew Mountbatten-Windsor in front of an iron fence© Samir Hussein/WireImage
There has been a surprising boost for the former Duke of York

He is still the least popular member of the royal family since records began, but the rise suggests that some people may think of him more favourably after the quashing of the warrants used to search his homes at the time of his arrest.

The police investigation continues and the High Court has yet to decide what should happen to the evidence seized from Andrew's homes. Andrew denies any wrongdoing.

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