Taylor Swift dropped a major Easter egg about her Dior wedding dress that you probably missed


Taylor Swift wore a Dior Haute Couture wedding dress to marry Travis Kelce on July 3 – but she dropped several hints about her choice beforehand


photo of taylor swift in blue and white striped dress walking down steps in nyc© GC Images
Jenni McKnight
Jenni McKnightUS Lifestyle Editor
1 hour ago
Share this:

Taylor Swift finally answered the question on everyone's lips when she married Travis Kelce at Madison Square Garden on July 3 wearing a Dior Haute Couture wedding dress.

The newlyweds both wore custom Dior creations designed by the French fashion house's newly appointed creative director, Jonathan Anderson, as revealed by the singer's publicist after the couple said, 'I do.'

"The bride and groom's wedding ceremony looks have been created by Christian Dior Haute Couture," Tree Paine confirmed in a release, obtained by HELLO!

"They are designed by Jonathan Anderson, Creative Director of Dior Women's, Men's and Haute Couture Collections, in close collaboration with the Bride and Groom."

Taylor Swift and Travis Kelce during his proposal© Instagram
Taylor Swift and Travis Kelce are officially married!

It added: "This is the designer's first couture wedding dress for a world-renowned celebrity."

Taylor's Easter eggs about Dior wedding dress

He and Taylor have been together since late summer 2023© GC Images
Taylor rocked a Dior bag as far back as 2024

However, it appears Taylor has been dropping her iconic Easter eggs about the designer behind her wedding gown for quite some time.

While the "Love Story" singer often mixes up her accessories with classic luxury brands and understated up-and-comers, she has been pictured on several occasions in recent months repeatedly carrying Dior handbags.

photo of taylor swift with dior handbag© GC Images
Taylor with Dior's Montaigne Avenue Bag

Just two months after Travis popped the question in the back garden of his $6 million mansion in Leawood, Kansas, Taylor stepped out carrying Dior's Montaigne Avenue Bag.

For her appearance at the Super Bowl in February, she accessorized with a D-Journey Bag.

photo of taylor swift in blue and white striped dress© Getty Images
Taylor with the buttercup Mini Lady Dior bag

In April, she enjoyed dinner in NYC with her dad Scott Swift, longtime best friend Ashley Avignone, and friend and collaborator Jack Antonoff, wearing a blue-and-white striped dress by Staud with a buttercup Mini Lady Dior bag.

In May, she looked almost bridal in a white Retrofête mini dress with the Dior Small D-Motion Bag in black.

photo of taylor swift in white dress with dior handbag© GC Images
Taylor with the Dior Small D-Motion Bag in black

In fact, Taylor has worn six Dior bags in the last month, and most tellingly and recently, she opted for her Dior Small D-Motion Bag again to watch the Knicks take on Spurs at Game 4 of the NBA Finals at Madison Square Garden on June 10 – just weeks before she returned to the famed arena to marry Travis… in Dior.

photo of taylor swift dior bag knicks game© Getty Images
Taylor with the Dior Small D-Motion Bag again at Madison Square Garden

At the time, the accessories appeared to be a simple style statement, but they have now taken on new significance following confirmation that Dior by Jonathan Anderson created Taylor's as-yet-unseen wedding gown.

Taylor and Travis's marriage was confirmed on Friday evening, and to pay tribute to the couple, MSG's famous façade was illuminated with bright pink "JUST&T MARRIED!" signs before the arena shared a photo on X alongside the caption: "It's a love story," referencing Taylor's beloved 2008 anthem "Love Story."

photo of taylor swift and travis kelce kissing© Getty Images
Taylor and Travis said 'I do' on July 3, 2026 at Madison Square Garden

The couple opted against a traditional bridal party. Instead, the bride's brother Austin Swift served as her Man of Honor, while the groom's brother Jason Kelce was his Best Man. 

Adam Sandler officiated the wedding, which was attended by A-list guests including Gigi Hadid and Bradley Cooper, Ed Sheeran and his wife Cherry, the Haim sisters, Camila Cabello, Ellie Goulding, Mariska Hargitay, Chiefs players and their wives and girlfriends, Dakota Johnson, Karlie Kloss, and many more.

More US
See more