Kim Kardashian's clothing brand SKIMS has officially opened its first UK standalone flagship store in London on Regent Street.
Designed by the acclaimed architectural studio Rafael de Cárdenas Ltd., the 12,000-square-foot space is defined by the label's signature neutral stone-inspired colour palette for a minimalist aesthetic. It is the brand's largest European retail store.
Upon entering, shoppers are greeted by a striking monumental sculpture by artist Vanessa Beecroft before making their way through a series of open-plan spaces defined by curved outlines, muted tones, and rich textures.
© SKIMSThe thoughtfully designed layout brings together the brand's core collections and seasonal releases, showcasing everything from underwear, shapewear and loungewear to menswear, accessories and the newly launched NikeSKIMS line.
Kim officially launched SKIMS in September 2019 with shapewear and underwear. The brand has since expanded into everything from bushwear, nipple bras and face sculpting balaclavas.
© SKIMSKim Kardashian's opinion on London
"It has my favourite flow," Kim told Vogue of the Rafael de Cárdenas-designed space. "I usually pick out the merch for each flagship location pretty easily, but I remember feeling a bit intimidated. I wanted to make sure that it was absolutely right for our launch, redoing it a few times to make sure that it was perfect."
© AFP via Getty ImagesIt seems London was the hotspot Kim had long set her sights on expanding into. "There is nowhere more iconic. I would always hear my mom talk about London, and it just seemed so glamorous and cool and edgy – I never thought that I would ever be travelling there," she shared.
Kim Kardashian's recent loss of her grandmother
The opening comes after Kim shared a touching tribute to her late grandmother, Mary Jo "MJ" Shannon, after she passed away aged 91 on July 16. "My sweet Grandma MJ, my best friend, my gossip buddy, my forever twin...You taught all of us the importance of family, and those values are something we'll carry with us forever!!!!!" Kim began in the caption.
© Instagram"You were the woman who showed me what it meant to be a hardworking businesswoman. You gave me my very first job at your store in San Diego and taught me lessons about work ethic, strength, and confidence that I've carried with me ever since."
Kim continued: "You always believed in me, championed me, and were my safe place. You truly were the matriarch of our family, and your love is woven into all of us. I know you're at peace now. Give Papa Harry, Aunt Karen, and my dad a hug for me. You will always be a part of me, I love you soooooo much, and I will miss you forever and ever. YOU ARE THE BEST OF US!!! I know you are up in heaven, looking at all of our Instagram posts of you from your sneaky finsta account you would always use lol."
