Beatles fans will soon be able to buy their very own John Lennon sneakers, after Yoko Ono agreed a deal with Nike to produce trainers featuring her late husband's image.
The shoe, which is being manufactured by Nike's subsidiary Converse, is in the same style as those worn by Lennon on the cover of the Abbey Road EP. It features a self-portrait of the legendary musician on the side and the words "Imagine All The People Living Life In Peace" emblazoned across the toe.
A percentage of the profits generated by the runners will go to non-profit organisations working to promote world peace. And Converse has promised to issue a new design every year until that noble aim has been achieved.
The "Peace Chuck" is just one of around 400 different takes on the classic Chuck Taylor runner produced by Converse each year. And the simple basketball shoe, which has been around since 1923, is still winning plenty of celebrity fans.
"Chuck Taylors are going to be around forever," said Will Smith recently. "The Egyptian Empire left the Pyramids, the Roman Empire left the Colosseum. I think when America is gone 500, 800 years from now, Chuck Taylors will still be around."