David Beckham is in China to launch a new car but he caused a worldwide stir on Facebook when he posted a topless selfie.
"Having a great time in Macau at Venetian Macao 澳門威尼斯人", he posted to his account as he stood in front of the resort’s swimming pool and a stone statue of a lion.
The snap gained 300,000 likes in an hour and within five hours over half a million people had liked it.
David Beckham posts a topless selfie on Facebook
It came after the ex-footballer showed off his skills live on Chinese television show, Role Model's Voice, where inspirational role models talk in front of a selection of young people.
The 38-year-old is staying in Macao, which is the second administrative region of China after Hong King.
The resort re-posted David’s post adding: "Our favourite #selfie! Welcome back David Beckham!"
David flew to China the day after he celebrated wife Victoria Beckham's 40th birthday with a trip to the Grand Canyon.
Victoria posted several pictures throughout the day but David also added one to his Facebook account, another selfie in front of the iconic location.
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David Beckham at the Grand Canyon
"Here is a pic from my recent break in Utah. I had a great time with Victoria", he captioned it.
Later that day the family took Victoria for a meal in Los Angeles at Nobu Malibu, where the menu had a snap of a young Victoria on the front with family pictures on the inside.