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Rebecca Adlington and Alex Jones among stars wearing it pink to raise money for Breast Cancer Research

September 22, 2014
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Some of Britain's best loved celebrities, including Alex Jones, Rebecca Adlington, Lauren Pope, Kirstie Allsopp and Eliza Doolittle are supporting Breast Cancer Campaign’s national fundraising event, wear it pink on 24 October which takes place during Breast Cancer Awareness Month.


wear it pink: celebrities support UK's biggest breast cancer fundraiser

The event is the UK’s biggest breast cancer fundraiser. For a small donation supporters can choose from hundreds of fun and fashionable ways to wear the rosy hue, whether at the office, at home or at school, and raise money through holding pink-inspired fundraising events. Rebecca Adlington, whose wedding was exclusively featured in HELLO! magazine, is "really happy to be involved in in this campaign to raise funds for breast cancer research".


Rebecca Adlington wearing pink poolside for Breast Cancer research

She adds: "Wherever you are, whatever you’re doing, it really is possible to add a touch of pink to your outfit on October the 24th.Come on everyone get involved and help us to make this the most successful wear it pink ever!" Wear it pink has raised over £25 million to date for world-class breast cancer research that saves and improves lives, giving women quicker diagnosis and more effective treatments. Every year 50,000 mothers, daughters, sisters and wives will be newly diagnosed with breast cancer and 12,000 women still die, with millions continuing to live with its long term impact.

Alex High Res

Presenting in pink! Alex Jones on the One Show sofa

Tumble star Alex Jones said: "Wear it pink is a fabulous campaign to raise awareness for breast cancer research. With so many great pink outfits and accessories to buy on the high street it’s a chance to look good while raising vital funds for breast cancer”.

Wear it pink takes place on Friday 24 October to support Breast Cancer Campaign's life-saving research. 

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