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Holly Willoughby poses in recently resurfaced underwear advert

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Emmy Griffiths
TV & Film Editor
February 2, 2017
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A video has resurfaced which shows Holly Willoughby posing for an underwear advert. The risqué minute-long video shows women, including the then-18-year-old TV presenter, advertising the Pretty Polly 'Up' bra. In the first clip, the star has her long light brunette tresses in bouncy curls as she poses for the camera. Later in the video, Holly can be seen demonstrating the style of the bra with her hair in vintage curls while sporting a bold red lipstick.


The mother-of-three has previously opened up about modelling from a young age, telling the MailOnline: "I landed a lot of magazine work initially and it was all a bit surreal to me. Luckily, I didn't get any catty comments or sniping from my friends. I'd been at the same school since I was five, so we were all very close. I modelled for five years and got a good insight into how the media worked and, at that age it was simply a fun job. It opened a lot of doors for me that I never thought were possible. When I started as a model I did a lot of lingerie work but it was for Pretty Polly, which is a very safe brand."

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Holly appeared in an advert for Pretty Polly


Her career has skyrocketed since then, and the hugely successful This Morning presenter recently picked up the Live Magazine Show award at the National Television Awards with her co-host Phillip Schofield for the seventh year in a row. The popular duo thanked their fans for the award, with Holly joking: "What are you doing to us, you crazy people? Thank you so, so much!" Phil then referenced to their antics from the 2016 award show, where they ended up presenting This Morning still in the clothes from the night before, adding: "We just want to say that we shamed ourselves last year, and so we are not going to do that this year… We are going to get tattoos!"

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