Kendall Jenner has a new business venture, and this time it's less about tequila and more about wellbeing. On 8 September 2026, the reality star was announced as the new Global Ambassador and Equity Shareholder for TRIP, the world's leading calming drinks brand.
As part of the role, the supermodel and entrepreneur will become the face of the brand's newest global campaign for their wild strawberry flavour. She has also got an undisclosed minority stake in the business too. Kendall has been a long-time fan of the drink, and the focus will be on her secret to managing the everyday chaos of modern life with TRIP drinks. With a major global reach, the sparkling drink brand is set to hit $200 million in revenue in 2026, making it a smart move for Kendall's ever-growing empire.
The 30-year-old spoke about her excitement regarding the new prospect: "I've been obsessed with TRIP for a while; the product is incredible, and I've always loved how elevated and intentional the brand feels. It's my favourite way to stay grounded and present in my daily routine; it tastes great and makes me feel amazing."
What is TRIP?
Founded in 2019 by husband-and-wife team Olivia Ferdi and Daniel Khoury, TRIP is a magnesium-infused, low-calorie, calming sparkling drink that comes in a variety of distinctive pastel cans. It is currently the fastest-growing carbonated soft drinks brand in the UK and the fastest-growing sparkling drink in the US. The brand's roster of celebrity ambassadors already includes a huge line-up of Joe Jonas, Ashley Graham, Paul Wesley, and Alessandra Ambrosio.
Kendall's wellbeing journey
Already in line with the brand's focus on managing everyday stress relief, Kendall has been open in the past about managing her anxiety. In a 2024 interview with Vogue, she frankly discussed her wellness routine for when she is struggling with her mental health, saying: "For me, getting out of bed in the morning and putting one foot in front of the other is so helpful for me. Moving, getting my blood flowing."
© Hans Lucas/AFP via Getty ImagesTRIP co-founder and CEO Olivia Ferdi shared how Kendall perfectly embodies the way the brand thinks about calm today, adding: "It's about not stepping away from a full life, but finding moments within it to reset, feel present, and be your best authentic self. She truly connects with our mission."
How much is Kendall worth?
© Getty ImagesKendall is one of the highest-paid supermodels in the industry and, according to Celebrity Net Worth's most recent calculation, she is worth an impressive $150 million. One of her major television projects is Hulu's The Kardashians(2022–present), in which she stars alongside her family: Kris Jenner, Kourtney Kardashian, Kim Kardashian, Khloé Kardashian and Kylie Jenner.
However, this is not Kendall's first business endeavour, as she has already achieved significant success with her alcohol brand, 818 Tequila. Forbes reported that the tequila brand generated $25 million in sales in 2026.
© WireImageCleverly, she now holds a dual-market portfolio covering both ends of the industry, balancing a party-centric brand with a wellness-focused one. With a growing business portfolio and her romance with actor Jacob Elordi keeping her in the headlines, the model's empire continues to expand at a rapid pace.
