Detoxing and drinking aren’t terms usually associated - unless the drink in question is bright green and tastes a little a bit like pond water - which is why ‘Collagin’ has landed on our shelves. it is a gin infused with collagen, which promises to boost strength and elasticity in the skin. No, this is not an April Fool's Day joke. Collagen is an essential ingredient in many of your anti-aging products on your bathroom shelf, but it is now infiltrating your drinks cabinet in the most delicious way. Because, of course, you can’t be too careful when it comes to your beauty regime - and if that means drinking more cocktails, that’s fine by us.
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Collagen was launched by Young In Spirit - the world’s first alcoholic drinks company which combines spirits with pure collagen. The ingredients are sourced as locally as possible from their Oxford base, and the founders call themselves ‘Gintrepreneurs’. As alcohol is known to dehydrate you, and therefore wreak havoc on your skin, the collagen will keep your skin hydrated and plump. So your skin looks great - now all you need to worry about is your head, as sadly, you’ll still have to deal with the hangover the following morning.
In case you’re apprehensive about the strange taste of the unusual ingredient, the gin sounds just as delicious as your regular one. As well as the anti-aging properties, the gin promises to be “fragrant and softy, with a velvety aftertaste and a hint of vanilla”, according to Co Founder Liz Beswick. And the bottle took inspiration from Chanel, Jo Malone, and Gucci, because we all love a #shelfie, after all. You can buy Collagin on notonthehighstreet and their website, and the suggested serving is with tonic, vanilla bitters, and a slice of chilled pink grapefruit. Yum!
And because we’re taking no risks, does mean our skincare regime can now be ‘Cleanse, tone, moisturise, gin and tonic’? Perhaps only when you want to take extra care on the weekend...