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Holly Willoughby just wore a brand that every royal woman loves

The Celebrity juice star takes inspiration from the royal family

Laura Sutcliffe

Holly Willoughby looked as stunning as always on Thursday evening as she shared her latest ‘outfit of the day’ with her 4 million Instagram followers, ahead of her appearance on Celebrity Juice. Whist the mother-of-three tends to opt for high street gems on This Morning, for the late night comedy show she instead loves to rock an abundance of designer labels, so we weren't surprised to see her in a stunning floral creation by Erdem. Her floral dress was made in a body-conscious cut, had cap sleeves and was finished with the brand’s signature floral detail. Holly's dress retails at a cool £785 from Harvey Nichols and she teamed it with a pair of white stiletto high heel shoes by Kurt Geiger.

We loved Holly's Erdem dress

Erdem is a brand that is loved by the royal family – in fact, nearly all the royal ladies have stepped out in the label at some point. Bride-to-be Princess Eugenie - who is due to marry long-term love Jack Brooksbank on 12 October – wore a black Erdem dress, adorned with red blooms for her official engagement pictures. The dress is a favourite of hers, having already worn it before – during a high fashion shoot with Harper's Bazaar the year before.

£785, Erdem

The Duchess of Cambridge also enjoys designs from the Canada-born designer Erdem Moralioglu – she last wore a Victorian-inspired blue number – the Christina Devore velvet midi dress - during the royal tour of Sweden.

The Countess of Wessex wore an Erdem coat dress in 2017

The design featured flared sleeves and a pie-crust neckline. She accessorised her outfit with a pair of oversized hoop earrings. The Duchess of Sussex has long championed Erdem too, having worn a pretty petal design by the brand whilst attending a wedding with Prince Harry last year.

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And the Countess of Wessex also has a penchant for the designer label – she last wore an incredible coat dress by the brand during the Christmas Day service at Sandringham in 2017.

MORE: Erdem x H&M collection unveiled - all the looks

With splashes of eye-catching berry shades, many remarked she was the best-dressed royal that day!

READ: 10 LFW looks perfect for Kate

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