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Karl Lagerfeld to launch newspaper

Karl Lagerfeld

has revealed that he will be launching

The Karl Daily

, a monthly newspaper.




's creative director will use the new publication

to share his renowned sketches and photographs

, as well as updates and news about his eponymous brand, in a light-hearted way

with his world-renowned sarcasm


Photo: © Getty Images
Karl Lagerfeld is launching monthly publication The Karl Daily

"I hadn't seen anybody else doing it in that way," he told


, explaining why he chose the newspaper as a way of promoting his work. "And

I think it's fun, it's modern, it's not pretentious

. It's like a private joke." 150,000 copies of the satirical broadsheet will be initially distributed across Europe and Asia, with Karl giving fans a sneak peek of the copies on his Instagram page. The designer also spoke about social media, revealing his dislike of selfies, the self-portrait phenomenon which has swept the globe and been championed by celebrities such as

Kim Kardashian

and Miley Cyrus, who post their versions on Instagram and Twitter. "I don't understand it," said Karl. "It's like a talkative mirror where people talk to themselves. And

what I hate most in life is selfies


Photo: © Instagram
Karl gave fans a sneak preview on Instagram of the newspapers going to press

Despite having social media accounts for the various labels for whom he designs,

the fashion legend has kept an air of mystery due to his lack of personal interaction on the various apps

. "I don't do it for personal reasons because I don't want anybody to get inside my personal life," he said.

"I have no desire to share anything with unknown persons


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