Karl Lagerfeld to launch newspaper

has revealed that he will be launching

, a monthly newspaper.

and

's creative director will use the new publication

, as well as updates and news about his eponymous brand, in a light-hearted way

.

"I hadn't seen anybody else doing it in that way," he told

, explaining why he chose the newspaper as a way of promoting his work. "And

. It's like a private joke." 150,000 copies of the satirical broadsheet will be initially distributed across Europe and Asia, with Karl giving fans a sneak peek of the copies on his Instagram page. The designer also spoke about social media, revealing his dislike of selfies, the self-portrait phenomenon which has swept the globe and been championed by celebrities such as

and Miley Cyrus, who post their versions on Instagram and Twitter. "I don't understand it," said Karl. "It's like a talkative mirror where people talk to themselves. And

."

Despite having social media accounts for the various labels for whom he designs,

. "I don't do it for personal reasons because I don't want anybody to get inside my personal life," he said.

."