Burberry CEO Christopher Bailey and fashion photographer Mario Testino have revealed what it was like working with Kate Moss and Cara Delevingne on their iconic My Burberry campaign. "We wanted to work with two of our iconic Burberry girls," revealed Christopher, discussing why the two supermodels embodied the story he was trying to convey for the new perfume.
Mario revealed that they wanted to 'bring Burberry to the people', and that Kate was the perfect person to communicate this, having come from very little, to becoming one of the world's most recognisable faces. The 59-year-old added that Kate's energy was complemented by Cara, and that Christopher had been 'seduced by her energy' when he chose to have her as the face of Burberry in 2011.
"When we put Kate and Cara together for this campaign for My Burberry it was amazing, the energy, it was explosive," he added. The stylish men revealed that at the heart of the campaign was the classic Burberry trench coat, as it is such a representation of the entire brand. The video shows the two striking models playing underneath it as they spray the scent at each other.
Christopher admitted that he wanted to make sure they didn't capture "Kate and Cara the models, but Kate and Cara the people." As for the fragrance, Bailey wanted it to appeal to everyone. He chose Kate and Cara as he knew they would bring personality and life to the images by joining the forces of two such icons, which has resulted in an iconic yet modern campaign for the British heritage brand.
