Parisian power house Sandro unveils capsule collection for Reebok

hellomagazine.com

It seems that Reebok have added a touch of Parisian chic to their Spring 2015 footwear, collaborating with high fashion French label Sandro. The capsule collection sees new models of Reebok's classic 'Insta Pump Fury' sneakers, making for ultimate sports luxe chic.

Scroll below to see the full campaign video

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Sandro and Reebok have collaborated for Spring 2015"The Sandro motto is to feel comfortable in what you wear but still with a chic and cool attitude," revealed Evelyne Chetrie, Sandro's Founder and Creative Director. "In that the Fury adds an offbeat detail to the Sandro silhouette. The result is a functional look that is both bold and modern."

The Fury sneakers were first released by Reebok 21 years ago, and have stayed a firm staple in she sportswear giant's designs. The new capsule collection will feature two limited edition models of the sneakers, for both men and women.

 



Staying true to Sandro's famously minimalist style, the shoes are inspired by both the 1970s and 1990s for a touch of retro glamour, brought into the modern day with blocks of colour and different fabrics ranging from mesh to vinyl – one of the men's pairs even features a holographic oil patent effect on the toe for a fashion-forward finish.