Donatella to front new Givenchy campaign

hellomagazine.com

Donatella Versace has landed the starring role in Givenchy's Autumn/Winter 2015 ad campaign. Head designer Riccardo Tisci announced the news with an Instagram post.

"So proud and honoured to introduce my new ultimate icon," he wrote alongside a teaser shot depicting portraits of the two designers in profile.

 

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Riccardo announced this news with this Instagram post



"FW15 Givenchy Family Campaign MORE TO COME SOON!" he added. 

He included hashtags on his post for Mert and Marcus, revealing that the renowned photography duo captured the campaign while Carine Roitfeld styled it.

Donatella was quick to comment on the announcement. She reposted the image to Twitter and wrote: "For my talented friend Riccardo. Together we break fashion boundaries today!- DV FW 15 @givenchy Family Campaign."

For the brand's Spring/Summer campaign, Riccardo chose Julia Roberts as the star.

In an announcement by the brand, Givenchy described actress Julia as "a generational icon of beauty and elegance.

 

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Julia Roberts was the star of the brand's Spring/Summer 2015 campaign



"As the embodiment of the Givenchy woman, Julia showcases all facets of that character with strength and eternal style."

Speaking to style.com about casting Julia for the campaign, Riccardo said: "I respect her a lot as a beauty and as a woman.

"She's a very intelligent girl. And a very funny girl. Super funny. And very confident of herself, which is very much my woman, you know like Marina [Abramovic], Mariacale [Boscono]."

The campaign was shot in black and white with a minimal feel. Speaking about this pared-back vibe, Riccardo said: "Sometimes you shoot someone who's so popular, you try to make it glam, but I really wanted her the way she arrived: black jacket, men's shirt, jeans, which is really what we have in common.

"No hair, no make-up. I said to her, "Because your smile is so beautiful and everybody knows you for that, I think it should be no smile," and she was really cool. She said we should go for it. We did it, and there we are, I'm very happy. It's a powerful picture."