First look: Lorraine Kelly teams up with JD Williams for charity fashion collaboration

Lorraine Kelly fronts charity campaign for JD Williams, modelling one of her designs from the collection

Lorraine Kelly has collaborated with popular online retailer JD Williams to help combat loneliness in older people. The daytime television star - in addition to fellow celebrities Angie Best and Dame Esther Rantzen - has selected her favourite outfit from the brand’s SS17 collection to create The Silver Line edit. The collection, which launched on Monday, will see 30% of sales from each outfit go straight to the well-deserving charity.


Lorraine Kelly has been a designer for JD Williams since 2015

Lorraine , who unveiled her debut fashion collection for the brand back in 2015, modelled one of her own designs, seen pictured in the campaign in a gorgeous champagne hued wrap dress. Her outfit of choice, retailing at £65, featured a feminine ruched neckline, with the form-fitting design showing off her slender physique beautifully.


Angie Best models an on-trend lace ensemble for the charity collection

Meanwhile, former model Angie looked confident in front of the lens in her chosen ensemble. The 64-year-old showcased her endless limbs in a £29 lace shell top and matching tailored trousers, costing £39. A navy boucle jacket completes the versatile look, coming in at £79.

Esther, who founded The Siliver Line back in 2013 following the death of her husband, picked out a navy lace adorned dress for £95. The suitably-stylish number features ¾ length sleeves, and would stun at an array of occasions, from weddings to work functions. The Silver Line gives elderly people an outlet to seek companionship, with the charity receiving over 1 million calls since it launched.


Dame Esther Rantzen founded The Siliver Line in 2013

STORY: Holly Willoughby promotes anti-bullying message in Be Kind slogan sweatshirt

And Lorraine isn’t the only ITV daytime star to give back to those in need. Last week, This Morning presenter Holly Willoughby used her celebrity for a good cause over on Instagram. The kind-hearted presenter modelled a cool, laid-back sweatshirt by ethical clothing line Smith Webb. The design, adorned with a ‘BE KIND’ slogan, has been especially made to help raise awareness of bullying – something This Morning are also currently campaigning against.




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