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Holly Willoughby promotes anti-bullying message in Be Kind slogan sweatshirt

The This Morning presenter promoted a powerful message wearing a Smith Webb sweatshirt

12 May 2017
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Holly Willoughby is known for both her enviable fashion sense and her big heart - and her anti-bullying message was clear for all to see on Thursday evening. The caring This Morning presenter often posts photographs on her Instagram account of her outfit of the day, allowing for fans to replicate the look by tagging the brand they were purchased from. And this was exactly what she did when she star modelled a cool, laid-back slogan sweatshirt by ethical clothing line Smith Webb. Adorned with the statement ‘BE KIND’, the design has been especially made to help raise awareness of bullying – something This Morning are also currently campaigning against. 

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Holly Willoughby wore a stunning BE KIND slogan sweatshirt to promote anti-bullying

Holly looked beautiful in the soft pink design which she modelled on her account, captioning the post: “Love my new BE KIND jumper from @smith_webb #antibullying ... so on message for our #bekind campaign on @thismorning ... Thank you! X." Smiling up at the camera, the 36-year-old appeared as striking as ever, with her long blonde hair gently resting down in laid-back waves. Make-up wise saw her large doll-like blue eyes enhanced with black liner and layers of mascara, while her lips were painted a soft pink matte. Fans were fast to compliment her jumper and the cause, with one writing: “Lovely jumper and great cause,” while another said: “Beauty personified.”

The Smith Webb design comes in both adults and childrens sizes 

Smith Webb have designed a whole range of BE KIND slogan slouchy t-shirts and sweatshirts in an array of colours, including soft grey, ice blue and cranberry, retailing from £18 to £40. What’s more, the organic designs come in both adult and children's sizes, meaning that you can match with your little one – and all for a very good cause, with £2 from each sale going directly to anti-bullying charities.

Of late, there has been a rising trend seeing celebrities dressing their children in miniature versions of their own outfits. This has seen popular high street stores, including Primark, quickly cotton on to the movement.

STORY: Primark launches mini-me fashion collection

Their new mini-me collection promises to give ultimate mother-daughter goals,” and features summer-ready designs in little and large sizes. Previews of the range show an abundance of beautiful floral embroidered print dungarees, billowy gypsy blouses in hues of light blue and white, and ultra-versatile denim shirt dresses.


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