Primark is renowned for its ultra-affordable, fashion-forward pieces and of late has been causing quite the storm on social media. As soon as a new item is released on Instagram, fans around the world flock to the comments section -desperate to get their hands on the latest must-have piece. But we can now reveal that there is one store in particular that is a must-go zone when it comes to shopping and getting those key pieces: Primark’s Tottenham Court Road store.
Primark is popular for its fashion-forward, ultra-affordable collections
Placed conveniently in the heart of central London, the flagship store opened back in 2012 – and is built over three buildings. The impressively large shop boasts four floors rammed with the latest stock, including limited edition lines, a LED lift wall showcasing the latest campaigns and even a café – an ideal spot to congregate mid-shop for a caffeine fix. Prepare to be mesmerised – in style.
Primark are constantly impressing shoppers with their impressive selection of key seasonal pieces
Recently, Primark have been doing well at channeling designers with purse-friendly, just-as-fabulous equivalents. Earlier in the month, the store revealed a new range of patterned ballet shoes and slip on loafers priced at just £8. The high street store shared a snap of their new release on Instagram, and eagle-eyed fashion fans were quick to point out that Primark's shoes look almost identical to a £530 pair currently available in several different colours at Gucci.
Primark's Gucci-inspired pumps retail at just £8
Meanwhile, shoppers worldwide were desperate to get their hands on a pair of the store’s ‘embroidery crush’ platform wedges last month, inspired by another high-end label. The stunning £18 design comes in classic black and summer-ready turquoise, with both styles adorned with delicate floral embroidery detailing. The on-trend shoes were seemingly inspired by Dolce & Gabbana’s floral print sandals which retail at a slightly more purse-tightening £682.
This isn’t the first time the high-street favourite has pulled out all the stops. The store has also caused a stir in the beauty world with its sell-out £4 PRISM Glitter Obsessed eye shadow palette. With 28 dreamy shades, there are a few silver and gold toned shades thrown in for good measure, along with hues of lilac and blue, and a clear, glitter-packed gloss.
Childrenswear hasn’t been forgotten either. Primark caused waves with its ultra-cute mini-me collection designed for mothers and daughters. The range includes an array of gorgeous designs in little and large sizes. Previews of the line-up show an abundance of cool embroidered dungarees, billowy gypsy blouses in light blue and white and ultra-versatile denim shirt dresses.