Bella Hadid and Kendall Jenner star in Alexander Wang's new campaign

The models were photographed backstage by Juergen Teller

hellomagazine.com

Alexander Wang's fall 17 campaign imagery has been brought to life on a series of party paraphernalia. The New York-based designer eschewed his usual celeb-stuffed after-party following his controversial #WANGFEST show in Bushwick last weekend in favour of an intimate photoshoot with members of his so-called "Wang Squad".

On Thursday, the designer unveiled the imagery taken by legendary photographer Juergen Teller, with the photos featuring Bella Hadid, Kendall Jenner, Lexi Boling, Catherine McNeil, Binx Walton and Anna Ewers.

 

The campaign images include a topless photoshoot with the models wearing tights emblazoned with the slogan No After-Party, the gang dressed to kill for a night out all while dressed in head-to-toe black and metal studs, and a racy photo of Bella sitting in a row of theatre seats with legs akimbo.

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As well as appearing in magazines, Bella and Kendall's images will also be used on ashtrays, bottle openers, and shot glasses, all of which will be gifted with purchases from Alexander Wang stores.

 

"Use at your own discretion!" Wang smiled to Vogue, as he spoke about his unusual campaign and the products, which also include rolling papers and lighters. "I think they're pretty straightforward items."

But it's not Wang's first attempt at producing spin-off items and home goods.

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"We used to do a lot of objects that we created for our own retail and e-comm, and we stopped that about, maybe, two or three years ago. I always said that those were one of my favourite parts of what I was able to create because it wasn't in the normal medium of fashion," he continued. "I've always loved taking a risk and doing things that are maybe a bit more unknown.

"I have a deep curiosity for trying new things, and in today's world, we're not living in a time of tradition, especially in New York."

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