Holly Willoughby shows off tiny waist in playful snaps

The mum-of-three is Diet Coke's brand ambassador

Andrea Caamano

Holly Willoughby has shown off her playful side in new pictures released to celebrate the launch of Diet Coke's new limited-edition pack designs, for which she is a brand ambassador. The mother-of-three looks stunning in the shots, which see her twirling around whilst wearing a stunning vintage red A-line skirt, a tucked-in white LK Bennett jumper and black heels.

For the Hollywood-style shoot, the presenter's striking hair is swept to one side, and she looks gorgeous with 'Diet Coke' red lips and her signature 'cat eye' flick. "I love playing with beauty and fashion, so to bring these stunning Diet Coke designs to life was really fun," the star said of her new images.

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Holly Willoughby looks stunning in new Diet Coke campaign shots

Clearly visible in the shots is Holly's trim waist, which has prompted a great deal of discussion amongst her fans in recent months. The presenter is quizzed daily by her more than 2.6 million Instagram followers as to how she has achieved her incredible results – and the star recently revealed the secret behind her weight loss.

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The This Morning presenter is a brand ambassador for Diet Coke

Speaking to ITV presenter Lorraine, Holly – mum to three children, Harry, eight, Belle, six and two-year-old Chester – said it all came down to having more time to herself. "I think you sort of get – the children are a little bit older, so I've got a little bit more time for myself," she told her host. "And I'm always one of those people that if you feel happy and healthy that's all that matters."

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In recent weeks, Holly was left feeling furious after learning that companies were using her image to promote diet pills and other weight loss products without her consent. An advert for a Raspberry Ketone weight supplement tablets showed the This Morning star in a bikini, along with a write-up that read: "Without a doubt, Holly Willoughby looks as fantastic as ever, and Raspberry Ketone was the key." But sources close to the star insist she has no connection to the company. A spokesperson for 36-year-old Holly told HELLO! Online: "We're aware of a number of scam websites using images of Holly, along with other celebrities, to see weight loss products and are liaising with our lawyers about possible legal action."