Selena Gomez is the new face of Coach!

The Wolves singer stuns in new pictures

Laura Sutcliffe

Stunning high-end brand Coach has some exciting news – Selena Gomez is the face of their new Spring 18 campaign! Smouldering new pictures show the 25-year-old resting on a window ledge with an iconic New York backdrop behind her that includes the Empire State building. They appear to have been taken at dawn, giving photographer Steven Meisel 's striking images an ethereal finish. Selena, the rumoured girlfriend of Justin Bieber, is a huge fan of the city that never sleeps, explaining: "Creative director Stuart Vevers makes New York feel like a town, a real community. It just feels like this is where the brand really lives."


Selena looks incredible in the new campaign shots 

The Love You Like a Love Song hit maker carries a selection of stunning bags from the Spring 18 collection, including the 'Parker' - a brand new design with handles that convert into a durable shoulder strap. The lightweight style is crafted in sumptuous quilted nappa leather with statement colour blocking and rivets with a graphic touch. This bag is clearly a future hero piece for the new collection and launches in February. We can't wait to update our arm candy with the beautiful piece.


Coach's new collection houses some stunning new bag designs 

Creative Director Stuart explains why Selena was the perfect choice to front the campaign: "The Coach girl is real – she's riding the subway or, this season, hanging out in her cool NYC apartment. Steven Meisel's photography brings a layer of magic to those seemingly everyday situations. Whilst Selena has a warmth that’s special – there is also an authenticity and realness to her that brings the campaign to life."


Behind-the-scenes beauty 

Selena also stuns in the exclusive behind-the-scenes snapshots – which show the singer taking a selfie, looking through the new collection, and having her make-up applied.