Crown Princess Victoria just wore the most beautiful dress – and it's from H&M

You'd never believe it's from the high street

Carla Challis

Crown Princess Victoria is fast becoming our latest style obsession. Just a few days after she stepped out in two amazing patterned skirts in consecutive days, the Swedish royal has fanned our fashion flames with a stunning evening dress – and we couldn't believe it's from H&M.

princess victoria wearing hm

Crown Princess Victoria arrives at the Stockholm Water Price Prize ceremony

The royal chose a dark floral fluted hem gown from last year's Erdem x H&M collection to hand out an award at the Stockholm Water Price Prize ceremony, of which she is a patron of. The range was an instant hit and promptly sold out after its launch in October 2017, as shoppers rushed to get their hands on the Canadian designer's first ever collaboration for the high street giant. Celebrities loved the line too, with Kate Bosworth photographed wearing the same dress as Princess Victoria, and other fashionistas including Zendaya, Alexa Chung and Kirsten Dunst wore the range too. And of course, the Duchess of Cambridge is a big Erdem fan, choosing gowns from his collections for royal tours, engagements and gala dinners.

WATCH: Crown Princess Victoria and family play in the snow at Haga Palace

princess victoria wearing landscape dress

Princess Victoria wearing Maxjenny

Princess Victoria has had a busy week of royal engagements, and each time she's shown her sartorial prowess by choosing pretty, patterned dresses. On Tuesday, she wore a quirky landscape-printed dress from Swedish designer Maxjenny to attend the Stockholm Junior Water Prize - the dress is part of a range called Royal Stockholm, so very fitting! Then on Thursday, she chose a £490 red floral maxi dress from Zadig et Voltaire to the opening of the Ingmar Bergman 100 year anniversary festival. For all the events, she wore black court shoes and her hair in a polished up-do.


The royal arrives at the opening of a celebratory festival in Stockholm

MORE: Is Duchess Meghan taking style tips from this queen?

The engagements mark the end of the Swedish royal family's summer break, which they marked with the cutest snap of Crown Princess Victoria of Sweden, Prince Daniel and their two children, Princess Estelle and Prince Oscar, outside the stable at Solliden Palace.

Make sure you never miss a ROYAL story! Sign up to our newsletter to get all of our celebrity, royal and lifestyle news delivered directly to your inbox.