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Gucci gang! When royals rock Gucci like the Insta IT girls

It’s becoming a go-to brand for the royals…

royals wearing gucci
Leanne Bayley
Leanne BayleyDirector of Lifestyle & Commerce
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kate middleton wearing gucci

When the Duchess of Cambridge wowed at the 100 Women in Finance Gala, she stepped out wearing an exquisite Gucci gown. But it’s not just Kate! In recent times, we’ve seen the Duchess of Sussex, Princess Beatrice, and European royals go crazy for Gucci. From handbags to dresses, and even cute blouses, Gucci has fast-become the designer of choice for our favourite royal fashionistas.

In fact, according to the Lyst Index Report - which analyses the online shopping behaviour of more than 5 million shoppers a month - Gucci was again the hottest brand on the planet. It's all down to the brand's luxe accessories, with the Gucci Soho Disco bag being the hottest women’s product in the list. From October to December, more than six million shoppers searched for a Gucci bag, belt or shoe.

Shopping platform has also seen a surge in people desperate to shop the designer brand and has seen an 8.7% increase in Gucci sales within its super popular app. Scroll through to see our favourite Gucci looks within the royals…

princess beatrice gucci

Princess Beatrice

When Princess Beatrice wore this incredible Gucci gown for the 2018 Global Gift Gala, we were delighted. This might be Beatrice's best look ever. 

princess beatrice gucci bag

Princess Beatrice

And days later, Princess Beatrice stepped out for a swish event at Annabel's in London and was snapped in Gucci yet again. This time she opted for the Queen Margaret GG mini bag which is priced at £850. The bag is adorned with the metal bee with glass pearls and multicolour crystals. The bag has a detachable chain shoulder strap but Beatrice decided to use her one as a clutch. Gorgeous! 

meghan markle gucci

The Duchess of Sussex

On her 2018 tour of Australia, Meghan stepped out for a walkabout in Melbourne carrying her gorgeous Gucci ‘Sylvie’ mini bag, priced at £805. A scaled-down version of the brand’s iconic Sylvie bag, this bag doesn’t fit much - think a phone, lipstick and a cards. Luckily for Meghan, she doesn’t need to carry much around with her because unlike us, she has people who can do that for her.

meghan markle gucci bag

The Duchess of Sussex

But it’s not the first time we’ve seen her clutching a beautiful Gucci bag. Back in April 2018, when her and Harry attended a reception for Women’s Empowerment at the Royal Aeronautical Society in London Meghan teamed her simple black dress with a mini black suede clutch adorned with a tiger head clasp. Most fashion fans instantly realised this was one of the Gucci Dionysus bags, and retailed at £625.

kate middleton gucci

The Duchess of Cambridge

Ah, didn’t you just love this look? Back in June 2017, Kate attended the Victoria & Albert Museum in London and she chose Alessandro Michele’s Gucci for the occasion. The grosgrain-trimmed cotton blend dress, which retailed at £1,980, was teamed with a pair of classic navy L.K. Bennett pumps and a va-va-voom red clutch bag.

the queen gucci

The Queen

Ok, so we know the Monarch isn’t sporting Gucci here. These are, of course, her favourite Anello and Davide shoes - her go-to label for footwear. But, having said that, you can’t deny the uncanny resemblance to the cool-girl’s favourite loafer of choice - the Gucci Brixton loafers, £540.

queen maxima gucci

Queen Maxima

Someone who isn’t afraid of a bright outfit? Queen Maxima, that’s who! For an event in Germany back in 2013, she selected a hot pink number with flared sleeves. This wouldn’t have suited everyone, but Maxima pulled it off with aplomb. Oh, and she loved this look so much she wore it twice.

princess diana gucci

Princess Diana

Diana had plenty of designer handbags - and she even had two named after her. One bag she loved - and wore many times - was her Gucci bamboo tote. The simple bag was her first choice for a busy day of errands, such as this time when she was snapped on London’s Bond Street doing a spot of shopping.

charlotte casiraghi gucci

Charlotte Casiraghi

If you want to find photos of Charlotte wearing Gucci, it’s extremely easy. The daughter of Princess Caroline of Monaco and the granddaughter of Grace Kelly even fronted the brand’s ad campaign - bringing some royal glamour to the IT brand. Plus, the Monégasque beauty has become somewhat an ambassador for the brand and regularly rocks looks from the catwalk.

grace kelly gucci

Grace Kelly

It doesn’t get more fabulous than this! Grace Kelly pictured in her Gucci jewels as she attended an event in 1963. It’s official, the royal love affair with Gucci has been going strong for years. But what we want to know is, which royal will rock it next? Princess Charlotte perhaps?

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