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Susan Boyle Britain's Got Talent rich list© Getty

BGT's richest contestants ranked - and Susan Boyle's net worth is staggering

Britain's Got Talent’s richest stars revealed.

Edward Lauder
Senior online reporter
April 26, 2025
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Since its debut in 2007, Britain's Got Talent has produced numerous millionaires. From singers to dance groups and magicians, the ITV talent show has launched lucrative careers for many contestants.

Susan Boyle performs at the Paul VI Hall during Vatican annual Christmas Concert in Vatican City© Getty

1. Susan Boyle - £40 million

Susan Boyle, who finished second on Britain's Got Talent in 2009, is now the show's richest star, worth around £40 million. Her debut album, I Dreamed a Dream, became one of the UK's best-selling albums.

Susan, 64, has released seven more successful albums and an autobiography. She also appeared in the film A Christmas Candle and two ITV documentaries.

Despite her vast wealth, Susan continues to live modestly, staying in her childhood council home in West Lothian, Scotland, having expanded it by buying the neighbouring property.

Susan explained her cautious financial approach, saying: “I’m not a big spender, because for 47 years I didn’t have any money, so I like to save it for a rainy day.”

Britain's Got Talent winning dog Pudsey launches his 'Autobidography' with his owner Ashleigh Butler at Foyles© Getty

2. Ashleigh and Pudsey - £10 million

Ashleigh Butler and her dog Pudsey won in 2012, amassing an estimated £10 million through TV shows, pantomime, and film appearances. Pudsey starred in his own movie and various TV adaptations.

Following Pudsey's passing in 2017, Ashleigh, 30, continues performing with her dog Sully.

Paul Potts won Britain's Got Talent back in 2007© Getty

3. Paul Potts - £8 million

Paul Potts, the show's first-ever winner in 2007, has a net worth of around £8 million. The former mobile phone salesman released the chart-topping album One Chance, performed globally, and had his life story adapted into a film starring James Corden.

Despite his wealth, Paul, 54, lives in Port Talbot, Wales, upgrading modestly to a £450,000 home after his win.

Lagi Demetriou and Demetrios Demetriou of Stavros Flatley© Getty

4. Stavros Flatley - £2 million

Father-son duo Stavros Flatley finished fourth in 2009 but still earned around £2 million. Known for their humorous Irish dance act, Demetrios and Lagi Andreas capitalised on their popularity with TV appearances and tours.

Lagi has since moved to Cyprus, opening a barber shop, with Demetrios continuing the act alongside his nephew Samson.

Diversity wowed Britain's Got Talent viewers back in 2009 and were part of the most-watched final in the show's history© Getty

5. Diversity - £1.5 million

Dance group Diversity won Britain's Got Talent in 2009, impressing judges with their dynamic choreography. 

Fronted by Ashley Banjo, the group performed extensively, including tours and supporting acts like Little Mix. They won £100,000 by winning the programme. As of 2025, the dance group's estimated net worth is around £1.5 million.

Ashley, 36, individually boosted his earnings through judging roles on Got To Dance and Dancing On Ice. It's estimated that his net worth is £1 million as of 2021. His brother Jordan also gained fame through TV and radio appearances.

George Sampson was just 14 when he became Britain's Got Talent's second winner back in 2008© Getty

6. George Sampson - £1.1 million

George Sampson, 31, won the ITV programme in 2008 at just 14. Initially making his mark with dance, he transitioned to acting, appearing in Waterloo RoadMount PleasantCasualty, and Emmerdale.

Despite branching into acting, George returned to dance in BGT: The Champions in 2019, though he didn’t reach the final.

As of this year, George Sampson's net worth is £1.1 million. He accumulated his net worth through working professionally in the field of entertainment, performing in various theatre plays and participating in and hosting television reality shows.

Richard Jones was crowned Britain's Got Talent champion in 2016 with his mystical magic skills© Getty

7. Richard Jones - £1 million

Richard Jones became the first magician to win Britain's Got Talent in 2016. He performed at the Royal Variety Show and starred in his own ITV special.

Richard, 34, continues touring and performing at major events, showcasing his magical talents worldwide and is reportedly paid £1,000 a minute for his performances.

As of 2025, his estimated net worth is around £1 million, but it could be much, much more than that.

Male vocal group Collabro won BGT back in 2014© Getty

8. Collabro - £250K

Musical theatre group Collabro, winners in 2014, quickly topped the charts and toured internationally. They released two successful albums and headlined prominent venues, including the London Palladium.

Despite changes to their line-up, Collabro remain popular live performers.

Britain’s Got Talent’s final airs Sunday on ITV1 and ITVX.

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