Midlife beauty concerns often centre around changes to skin, hair and nails - like loss of elasticity, radiance, and hair thinning. As such, the quest for glowing skin and voluminous hair intensifies when many women reach this life stage. And one hero ingredient that’s been proven to combat all these beauty concerns is collagen.
Collagen is the protein that keeps skin smooth and firm. Unfortunately, once we reach our mid-twenties, collagen production starts to deplete, and during menopause this decline speeds up even more. By 55, most women have lost about half of the collagen in their skin, and visible changes are evident.
By applying collagen topical skincare – or even better, by ingesting collagen supplements – you can help to rejuvenate the look and feel of your skin, hair and nails.
In the name of beauty journalism, we asked five HELLO! editors and experts to test out the popular product range from Absolute Collagen, a brand that is dedicated to formulating products that harness the power of collagen.
With a long ethos of helping women in midlife harness their power and boost their confidence, the brand’s mission is all about redefining this life chapter in a positive way - as a bold and powerful ‘second act’. With expert eyes and honest opinions, here our editors share their feedback on Absolute Collagen’s hero products…
Ateh Jewel, Beauty Journalist
Absolute Collagen Crystal Clarity™ Marine Collagen Powder Supplement
“I’m a huge fan of Absolute Collagen and was super excited to try their latest innovation, the new and exclusive Crystal Clarity™ Marine Collagen Powder Supplement - the UK’s only clinically proven collagen powder for radiant, more hydrated and firmer looking skin.
It’s a highly bioavailable hydrolysed collagen - broken down into peptides for easy absorption through the gut and it’s such a low effort easy win to add into my routine.
I love the fact this has a neutral flavour so can be used in hot drinks (I tried my first sachet in a turmeric latte and felt very virtuous). And the results speak for themselves - my hair and skin feel bouncier and healthier.”
Tanya Philipson, Style & Commerce Director
Absolute Collagen Crystal Clarity™ Marine Collagen Powder Supplement
“I find it hard to take any pill form vitamins, so Absolute Collagen’s Crystal Clarity™ Marine Collagen Powder Supplement is an easy way for me to get my collagen fix. It can be mixed into my morning smoothie, porridge or coffee in just 30 seconds which is perfect before the school run, when I’m rushed off my feet.
Absolute Collagen states that you can see the difference from six weeks, but I noticed a difference in my nails and hair in just a few weeks, particularly as I bleach my hair and it’s therefore prone to dryness and breakage. It’s starting to look and feel fuller, which has given me a confidence boost.
My skin complexion is brighter too and I'm excited to see how my skin improves further over the coming months.”
Becky Donaldson, Lifestyle Director
Absolute Collagen Marine Liquid Collagen Supplement Drink
“I stick to a regular hair, beauty, and dental routine, but collagen supplements have always been the step I skip. I know the science - collagen levels drop with age, and supplements can help with skin and hair.
I recently discovered that supplements are the best form of collagen to take, because when ingested, your body is able to better stimulate collagen production. What I like about Absolute Collagen’s Marine Liquid Collagen Supplement Drink is how convenient it is: the one-a-day sachets slip easily into your handbag to be consumed straight from the packet, thanks to the three flavours: lemon, raspberry, and mango & mandarin. It’s a small, consistent habit that actually fits into my day.
After just two weeks of diligently taking the supplements, my skin already looks and feels noticeably more plumped. It’s starting to feel bouncier and just generally more hydrated, which is amazing considering I haven’t changed my skincare routine at all. I’m excited to see the full effects after taking these for longer!”
Jess Callan, Editor
Absolute Collagen Deep Lift Neck & Dec Cream
“I can see why this award-winning Deep Lift Neck & Dec Cream is a bestseller. Clinically proven to scientifically improve skin firmness and the appearance of fine lines and wrinkles in 28 days, it also increases collagen production by more than 75 percent.
It smells so light, clean and fresh that you want to lavish it on, but less is definitely more. It smooths on like silk and sinks in incredibly quickly. I’ve never used a product before which feels like it’s instantly doing you good. The plumping effect is exceptional and I can feel it quenching and nourishing my crepey skin - my neck and decolletage could not be more thankful!
Even after a few days, the results are incredible, with fine lines and wrinkles already looking smoother and my skin feeling firmer. It’s like a magic potion - run, don’t walk to buy this.”
Lavinia Mehta, Wellness Contributor
Absolute Collagen Complex Hair Thickening Shampoo and Conditioner
“After just a few uses of the Absolute Collagen Complex Hair Thickening Shampoo and Conditioner, I noticed a difference in the thickness and strength of my hair—it even felt like it had more volume.
Both products have a gorgeous scent and bright sleek packaging that made the experience even more enjoyable. I believe with regular use, this duo could deliver impressive results.
It’s a great addition to any hair care routine for anyone looking to improve their hair’s health, strength, and overall appearance - but particularly so for midlife women who might be suffering with hair thinning, a common cause for concern during this stage of life.”
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Learn more about Absolute Collagen supplements, skincare and haircare at Boots.com. Now available on 3 for 2 in Boots stores and Boots.com. The Absolute Collagen Crystal Clarity™ Marine Collagen Powder Supplement is new and exclusive to Absolutecollagen.com.
