The annual campaign has helped put breast cancer under the spotlight, and it has worked hard to teach women the importance of early detection and breast awareness, the best weapons in the fight against the disease.
Both have helped save the lives of hundreds of thousands of people, including some famous faces who have successfully battled breast cancer because it was caught in its early stages.
So, as all things turn pink this month in support of the awareness month, we take a look at some of the inspirational stars who have come out fighting.
Here's how to stay vigilant and reduce your risk.
Have an annual check
For average-risk women, a clinical breast exam done by a GP or nurse as part of a regular health examination is recommended. For those aged 47-50 and above, this annual check can be an important complement to a mammogram, which is offered every three years
Examine your breasts regularly
Know what is normal for you and report any changes to your doctor
Make friends with vegetables and fruits, high in fibre and antioxidants. A low-fat diet has been shown to help ward off breast cancer
Maintain a healthy weight
Extra pounds also mean extra risk
Drinking is one of the known lifestyle choices that increase your risk of developing breast cancer, so cut back or quit if you can
Stub it out
Now is the time to stop smoking
To reduce your risk of disease, the World Cancer Research Fund recommends at least 30 minutes of moderate physical activity on five or more days a week