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Felicity Jones named as new face of Cle de Peau Beaute

hellomagazine.com

Felicity Jones is the new face of cosmetics and skincare brand Cle de Peau Beaute. The British actress has risen to prominence since appearing alongside Eddie Redmayne in 2014 movie The Theory of Everything, for which she garnered an Oscar nomination, and has also landed roles in adventure-thriller Inferno, as well as Star Wars film Rogue One. Following her Hollywood success, Felicity is now about to make a splash in the beauty world, having been selected as Cle de Peau's latest brand ambassador.

"A crucial element of Cle de Peau Beaute is to help customers feel that our brand belongs in their lives," Yukari Suzuki, brand director of Cle de Peau Beaute, said in a statement. "Felicity is aspirational, yet highly relatable, which makes her the ideal face of Cle de Peau Beaute. She embodies the brand's DNA: intelligent, uncompromising and exquisite. Her passion and incredible dedication to her craft have allowed her to make an impact on the world and those around her."

Felicity Jones was announced as Cle de Peau Beaute's new face on Instagram this week

Felicity's first campaign was shot by British photographer David Sims and will be unveiled in January (18). The imagery was captured in London, and the actress was thrilled with the end result. "It's important to me that my values align with any brand I'm affiliated with," the 34-year-old shared. "Cle de Peau Beaute made it clear that they approached me because of my principles and dedication. I'm so proud of the spring/summer 2018 campaign and cannot wait to unveil it to the world."

The actress was branded the "ideal face" by the brand

Launched in 1982, Cle de Peau Beaute is the Shiseido Group's high-end prestige brand and claims to combine cutting-edge science with modern French elegance in its products. Actress Amanda Seyfried has acted as an ambassador for the company since 2011.

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