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The celebrity-favourite concealer that Emma Willis swears by for her flawless makeup looks

The Celebrity Big Brother presenter favours this hydrating beauty buy

Fiona Ward
Fiona WardActing Fashion and Beauty Editor
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Emma Willis often wows her Instagram followers with her stylish outfit choices and makeup looks for her various presenting duties, sometimes even sharing her favourite products with her loyal fans. In fact, her longtime makeup artist Amanda Bowen often takes to social media to share the wisdom behind the star's flawless looks - and this time, she has revealed that the secret to Emma's immaculate skin is a moisturising concealer by specialist brand AmazingCosmetics.

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Makeup artist Amanda Bowen often showcases Emma's looks on Instagram

The Hydrate Concealer, which retails for £26.99 from the cult US makeup line, is reportedly also loved by the likes of Nicole Kidman and Blake Lively - and gives a full coverage finish without enhancing lines or dry patches. The secret is the nourishing formula which contains vitamins A and E, allowing the creamy concealer to melt into the skin, whilst plumping and hydrating at the same time. 

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amazing cosmetics hydrate concealer© Photo: Instagram

The celebrity makeup artist obviously considers the high-coverage product a kit staple, as she regularly tags the brand in her makeup work on Emma, using it to prep her for her Celebrity Big Brother and The Voice hosting duties, as well as charity events including the recent Sparks Winter Ball. 

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To finish Emma's flawless base, Amanda's other favourites include MAC Face and Body foundation, Glossier Haloscope highlighter and Charlotte Tilbury Bronze and Glow, which she uses to create the presenter's signature fresh, glowing look. Amanda is also known for tending to the faces of Angela Scanlon, Jenni Falconer and Christine Lampard

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