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Little Mix on their debut makeup line LMX and the secret to their success

Little Mix launch debut makeup line LMX and we have all the details…

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With more than 30 million records sold worldwide, two world tours and a Brit Award under their belt, Little Mix are flying high. HELLO! sat down for an exclusive chat with the girls – Leigh-Anne Pinnock, Jesy Nelson, Perrie Edwards and Jade Thirlwall – to unveil their latest exciting project, in which they revealed the secret to their success is girl power. “We all have the same ambition; nobody wants to be better than anybody else,” Jade, 25, told us. “We’ve stood by that for seven years now and I think that’s the main reason we’ve got to where we are. We encourage one another to shine.”

lip gloss

And that is the sentiment behind their new LMX cosmetics collection available at Boots stores, which they proudly showcased for us. “The make-up is very versatile and there’s something for every skin colour,” says Leigh-Anne, 26, of the range, which includes eye gems, contour palettes, highlighters and matt liquid lipsticks.

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Jade added: “We’ve always wanted to do our own make-up range and now is the perfect time, as we’ve grown into our own skin and we know what we like.” “We’ve all grown in confidence as we’ve got older,” says Perrie, 25.


The girls have continued to reach dizzy heights of success after triumphing in The X Factor in 2011. “My most surreal moment so far was winning the Brit Award [for British Single in 2017],” says Jesy, 27. “It’s something we’ve always wanted.”

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And the girls aren’t stopping there as they release their fifth studio album. Jade says: “It’s more ballsy, and we’re empowering people to be themselves, which I think the world really needs right now.”

The LMX range is available now exclusively in Boots and on, with prices starting from just £6.00.

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