You’ve probably heard the word hyperpigmentation thrown about. In a nutshell, it’s a broad term for areas of skin becoming darker than the surrounding area – and it’s a concern that disproportionately affects women, with female to male ratios pitted as high as 39:1.
Among the main triggers for it are UV exposure, genetics, acne scars, ageing and, specific to women, the hormonal changes that occur with pregnancy, oral contraceptives, perimenopause, menopause and taking HRT to manage menopausal symptoms.
© Studio Firma / Stocksy UnitedAnyone who’s dealt with hyperpigmentation knows all too well that it’s no mean feat to manage – and patches of it, understandably so, can take a toll on your confidence. As such, finding good products that actually tackle pigmentation rather than mask it is paramount.
Fade Out’s Advanced Brightening range particularly stands out in this category, for its ability to target uneven skin tone and fade dark spots, while simultaneously strengthening the skin barrier and locking in hydration.
It’s a skincare all-rounder, where skin clarity is the ultimate aim. That’s why doctors love it – including Dr Manav Bawa, an aesthetic doctor and the medical director at Time Clinic.
He tells HELLO!: “The Advanced Brightening range is a true breakthrough in skincare. Formulated with powerhouse ingredients like niacinamide, sodium lactate and glycerin, it not only fades dark spots and evens skin tone, but also strengthens the skin’s lipid barrier, locking in essential moisture for a healthier, more radiant complexion.”
Formulated with powerhouse ingredients, Fade Out Advanced Brightening not only fades dark spots and evens skin tone, but strengthens the skin’s lipid barrier, locking in essential moisture
As well as dark spots, sun damage and uneven skin tone, Fade Out’s Advanced Brightening range can also target major physical signs of ageing – including loss of elasticity, dryness and age spots. However, if you are especially looking to treat additional concerns, it’s probably worth considering Fade Out’s other multitasking ranges: Advanced+ Collagen Boost (containing pro-collagen peptides and niacinamide) for plumping and reducing dark spots, or Advanced+ Age Protect (powered by hyaluronic acid and niacinamide) for deeper hydration to smooth wrinkles and dark spots, including age spots.
Hyperpigmentation in your 30s, 40s and 50s
With hyperpigmentation, it’s important to understand how different stages in your life can cause it. It typically starts surfacing in your 30s, a decade that marks a turning point for skin. As cellular turnover slows, earlier sun exposure surfaces alongside hormonal shifts from pregnancy, birth control or perimenopausal symptoms, frequently leading to hyperpigmentation.
In your 40s, hyperpigmentation shifts toward deeper sun damage and perimenopausal discolouration. As declining estrogen thins the skin and slows cellular turnover to as long as 50 days, existing dark spots take significantly longer to fade, and can often appear more pronounced.
Then, in your 50s, pigmentation is driven primarily by menopause and decades of cumulative sun exposure. As estrogen levels drop steeply, skin loses collagen, and thus thins and dries out. Paired with cellular turnover slowing to 60 days or more, melanin becomes trapped deeper within the skin, making dark spots darker and sometimes larger.
The best products for hyperpigmentation in 30s, 40s, and 50s
Advanced Brightening Day Cream SPF20
- Visibly brightens and evens skin tone
- Protects against UVA/UVB rays
- Contains niacinamide, white mulberry and lactic acid
Advanced Brightening Night Cream
- Works during skin’s renewal phase
- Delivers mild exfoliating action
- Contains niacinamide, rosehip seed oil, sacha inchi oil and AHAs
Advanced Concentrated Brightening Serum
- Protects skin's barrier function
- Light formula allows for rapid absorption
- Contains niacinamide, zinc, white mulberry, hibiscus and cucumber
Advanced Brightening Eye Defence Day Cream
- Rich formula for intense hydration
- Protects against UVA/UVB rays
- Contains hyaluronic acid, niacinamide and Haloxyl™
Target dark spots and discover skin clarity with Fade Out. Start your journey today at fadeout.com.
