Beauty fans are raving about e.l.f’s new £15 tinted SPF that ‘works beautifully’ on mature skin


The coverage is so smooth and radiant that loads of midlife women are skipping foundation altogether when wearing e.l.f’s latest launch


SYDNEY, AUSTRALIA - MAY 14: Models prepare backstage ahead of the MASTANI show during Australian Fashion Week Presented By Pandora 2024 at Carriageworks on May 14, 2024 in Sydney, Australia. (Photo by Nina Franova/Getty Images for AFW)

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Josie O'Brien
Josie O'BrienCreative Content Writer
2 minutes ago
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By now, we all know the importance of wearing SPF every day – especially in the warmer months when the UV index climbs. But there’s one problem: it can be hard to find good SPF products that actually protect us without upsetting our dermis. This is a problem that becomes even harder in midlife, where skin undergoes big biological shifts.

  • Finding SPF products suitable for menopausal skin can be particularly tricky
  • Midlife women are loving e.l.f. Cosmetics’ Whoa Glow SPF 30 as the lightweight formula sits 'beautifully' on mature skin
  • The multitasking cream has a non-greasy feel, and is infused with aloe vera, hyaluronic acid and squalane

Midlife skin can be more sensitive to SPF due to hormonal changes during perimenopause and menopause. Plus, there’s the annoyance of these traditionally thick formulas settling into fine lines and wrinkles, whilst making the rest of the face feel greasy. 

The good news is that this is now a thing of the past thanks to e.l.f Cosmetics’ latest launch – a lightweight, broad-spectrum SPF 30 sunscreen that triples as a skin tint and makeup primer.

model holding elf whoa glow SPF 30

I’ve done some research and found that beauty lovers in midlife are singing the praises of e.l.f. Cosmetics’ Whoa Glow SPF 30, with many saying the lightweight formula delivers a radiant finish while sitting ‘beautifully’ on mature skin. 

It is part of the brand’s new Suntouchable collection – a skincare-meets-suncare range that's already gaining a cult following – and the formula is a multitasking SPF designed to give your face a fresh, natural-looking luminosity without causing unwelcome texture or feeling greasy throughout the day.

Unlike heavier foundations or overly glittery illuminators, the Whoa Glow SPF 30 is formulated to impart fresh, natural-looking luminosity. It does this through illuminating pigments that create a soft-focus glow that enhances rather than masks the complexion. 

It is available in three shimmer finishes: sheer peach shimmer, sheer champagne shimmer and sheer bronze shimmer. So, it can complement a wide range of skin tones while adding warmth and radiance to the skin.

What are verified shoppers saying about e.l.f's Whoa Glow SPF 30?

Loads of shoppers have described the finish of the Whoa Glow SPF 30 as ‘radiant’ and ‘youthful’, with some noting that it gives dull-looking skin a healthier appearance without emphasising texture. Midlife women have lauded how breathable it feels while imparting a smooth finish. 

One penned: “I’m in my Fifties and this SPF works beautifully with my skin. It doesn’t settle into the fine lines and the coverage from the pigment is actually very good, so I feel confident wearing it alone and not putting foundation over the top of it.”

Another said: “I use this daily after my normal morning skincare routine. It blends in easily with mature skin and has the added SPF protection for year-round coverage. It is a soft glow – not overly shiny.”

A third shopper reviewed: “Living in a sunny place and having mature skin, I love that this product provides the daily sunscreen I need and primes my face with just enough glow to look natural under full foundation or some light powder. A little goes a long way. It’s a more matte-like finish but it isn’t chalky – so, it not only protects but feels good over my daily skincare routine.”

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