Skip to main contentSkip to footer

Mourners are laying flowers outside Dame Vivienne Westwood's iconic Worlds End boutique

The pioneering designer died yesterday aged 81

Lauren Ramsay
Online Writer
December 30, 2022
Share this:

Sign up to HELLO! Fashion for style tips, cultural insights, must-have items, and more

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here.

Mourners are taking a moment to remember Dame Vivienne Westwood and laying flowers outside her iconic blue boutique on the Kings Road. The pioneering designer died "peacefully, surrounded by family and friends" yesterday (December 29) at her home in Clapham, south London, aged 81. Although she has numerous stores across London, this particular location holds the utmost significance in the punk-pioneering designer’s career.

MORE: Dame Vivienne Westwood: We look back at the iconic punk fashion designer's incredible career

RELATED: Iconic fashion designer Vivienne Westwood dies, aged 81

View post on Instagram

Former model Sara Stockbridge outside the iconic boutique in the 1980s

The iconic shop located at 430 Kings Road in the Worlds End district of Chelsea, was established in 1971 and is credited as the place where Dame Vivienne and Malcolm McLaren (her second husband, a clothing designer and band manager of the Sex Pistols) first showcased their ideas and designs. The eclectic boutique was renamed many times during their punk rock reign, with the name Worlds End staying after its final makeover. 

Her eponymous brand’s website explains: “Using fashion as a platform to make political statements, and constructing garments using unconventional techniques, the pair were at the forefront of London youth culture and famously created the template for punk style. Their shop was renamed and redecorated regularly to reflect the designs sold inside, ending up as Worlds End in 1980 to showcase the “Pirate” collection, the name it holds to this day.”

View post on Instagram

MORE: How London Fashion Week has honoured the Queen

RELATED: Legendary designer Issey Miyake has passed away

Because the shop became such a poignant hub in the development of the Vivienne Westwood empire, Vivienne released a collection called The Worlds End collection. “Today, the Worlds End Collection is a range of iconic Vivienne Westwood unisex pieces (including Bondage Trousers, kilts and slogan tee-shirts) that are made using leftover production fabrics from previous seasons. Created with waste in mind, pieces are produced in limited runs, with quantities based on the amount of left-over fabrics available.”

A huge loss for the fashion industry. 

Like this story? Sign up to our Hello! Fashion newsletter to get your weekly 'Fashion Fix' delivered straight to your inbox.

More Hello! Fashion

See more